November 15, 2007 – 11:05 am
Ranking sites with a full Flash home page is one of the more difficult tasks in search engine optimization. I always try to steer clients away from it, but some insist. The content can be dropped below the fold, but this is not the most elegant method, and often the designer will object.
So what’s an SEO to do?
According to Wysz’s Popular Picks October 4 Google Group discussion on hidden text:
“When trying to figure out if a page may have hidden text that Google would consider malicious, start by thinking about why the guideline was written in the first place. Google wants to see what the user sees.” 
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August 24, 2007 – 9:42 am
The way you design your site will affect your search engine rankings. You want to make it as search-friendly as possible in every way.
1. The quality of your site counts.
If your site is to customers in your category, search engines want to rank you highly.
2. Search Engines are computer programs.
If your website is laid out in a confusing and disorganized fashion, or if the links between your pages are difficult for a spider to find, your site will not be crawled optimally.
Write Well-Formed Code
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August 16, 2007 – 9:20 pm
To make your site accessible to visually impaired people using text readers you must use alt tags. Search engine spiders don’t see images, but they do read alt tags, which means they can also be very helpful in the optimization of your site.
The danger in using them is taking it to excess and spamming. This is called “keyword stuffing” and can make your rankings sink like a stone.
How do you balance making your site Web Accessibility Initiative (WAI) compliant, use the alt tags to your advantage, and avoid creating spam?
Solutions:
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