Tools »

The SEO Doctor Is In

[18 Aug 2010 | 31 Comments | ]
The SEO Doctor Is In

If you’re a regular visitor then you must have noticed the Diva’s newest facelift. The old one did not project the right personality, In fact I’ve detested it for months, so I spent an entire weekend working on this new theme, which I love!

However, when I put SEO Doctor to work, I was shocked to discover my grade was in the 70s, and of course I immediately got busy trying to figure out what was wrong with the site (the Diva should have 100% after all!).

Read more...

Online Marketing »

Monitoring Your Search Engine Rankings

[9 Mar 2010 | 53 Comments | ]

How do you know if your web site is doing well for a large number of keywords, both top tier and long tail?
How do you quantify the results of the huge amount of effort you’ve put forth?
You gone to a lot of hard work to include quality content, optimize the site for both visitors and search engines, develop a quantity of good quality links to it, and have made every effort to make it a respected site in the eyes of the search engines, especially Google.
Has all your work paid …

Read more...

Online Marketing »

Truth in Advertising – New FTC Guides

[2 Dec 2009 | 27 Comments | ]

The new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in effect. There’s been a lot of hype going on about it, but really it’s just truth in advertising.

Read more...

Online Marketing »

Thinking Outside the Box

[4 Nov 2009 | 43 Comments | ]

We all need to develop new ways to advertise our businesses and get new customers, especially in the current tough economy. The term “think outside the box” has been around forever, but exactly how do you do it?
Today I came across a poll that asked which you put on on a sandwich first, the peanut butter or the jelly. My first thought was “Peanut butter, of course!” But wait…how many people actually put the jelly on first? As it turns out, just over 1%.
Those are people operating “outside the …

Read more...

Facebook »

No Flaming Figgy Puddings on Facebook Fan Pages

[9 Aug 2009 | 18 Comments | ]

I’ve been working on pimping out the Buzz Marketing Pros fan page on Facebook. It’s not exactly a quick fix, I can tell you that, and I haven’t been able to make it particularly fancy, unless I’ve missed an awesome app to help me out with that.
You do have a Facebook fan page for your business, right? Of course you do – you wouldn’t miss out on that opportunity! It’s become kind of like a social media round robin – Site to Blog to LinkedIn to Facebook to Twitter …

Read more...