SEO Tips - Online Marketing - Social Media Strategy from SEO Diva

If you’re a regular visitor then you must have noticed the Diva’s newest facelift. The old one did not project the right personality, In fact I’ve detested it for months, so I spent an entire weekend working on this new theme, which I love!

However, when I put SEO Doctor to work, I was shocked to discover my grade was in the 70s, and of course I immediately got busy trying to figure out what was wrong with the site (the Diva should have 100% after all!).

I’m sure by now you’ve heard about and tried Bing, Microsoft’s rebranded Live search engine.
I’m not going to rehash all the pros and cons that everyone else has covered by now. I do want to talk about a site I found where you can compare Bing and Google results right next to each other.

It’s cleverly named Bing & Google, and it’s interesting to type in your keywords and compare the two side by side. I liked the results I got for “seo diva” (which btw is not my goal keyword) …

Many writers think that by using complex terms and complicated language web site content will seem more knowledgeable and sophisticated.
Nothing could be further from the truth. Internet users want to quickly scan and understand what you have to say…if they have to interpret your words, they won’t bother, they’ll just move on.
Don’t Make Me Think
The book “Don’t Make Me Think” by Steve Krug is primarily written for web designers, but I use that motto a lot when writing and structuring content for the Internet.
The following practices will move your …

You may already be aware that article marketing is a great way to increase traffic to your web site, but did you know that article syndication can boost your search engine rankings?
They give you highly relevant keyword links back to your site, and often rank in the SERPs on their own merits.
Benefits of Article Marketing
First, articles allow you to provide valuable information to potential customers and clients, including why they need your product or services. But because the information is presented in an informative way, readers are more receptive.
Articles …

A key factor in ensuring the Googlebot will visit your site regularly and return it on the first page for a search is that it sees your content as not only relevant, but also fresh.
Google states:
Stale content refers to documents that have not been updated for a period of time and, thus, contain stale data (documents that are “no longer updated, diminished in importance, superceded by another document”).
Google indicates 4 factors that they use to determine whether a document is considered “fresh” or “stale.”

Query-based factor: analysis of which pages …