SEO Tips - Online Marketing - Social Media Strategy from SEO Diva
As the basis of all your SEO, spend the time to analyze keywords to determine which will bring the best traffic to your site.
Content is still king – craft yours so that both visitors and search engines understand what your site is all about.
Inbound links have a lot to do with how well your site ranks on Google. Learn how to get the best, most relevant links.
The new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in effect. There’s been a lot of hype going on about it, but really it’s just truth in advertising.
Read more...Are you ready to increase your sales conversions by 119% this year?
You can achieve this in a year when the country is in a recession and offline advertising spending (newspapers, radio, TV) will be cut back 5-16%. Conversely, Internet advertising will increase by at least 9%, which is less than previous years but still on the plus side of the equation.
Back to that great great sales conversion increase…the new formula is:
Display Ads + Search = Increased Sales Conversions
Display ads, whether on- or offline, will increase brand awareness and foster more …
If you’re an entrepreneur, you most likely had a lemonade stand for at least one summer during your childhood. It may have been your very first business venture, and you probably learned a lot about marketing during that time.
Some things don’t change all that much – are you applying what you learned then to your current business? Below are snippets from a wikiHow article and some suggestions on applying that wisdom to your web site marketing efforts.
Here’s how to do your best in the sometimes highly-competitive lemonade market.
1. Perform …
When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.)
80% of those age 18-34 say web sites are designed for them, but that percentage decreases until only 35% of the 45-54 age segment, and 20% of the 55 and older group, feel sites are designed for people their age. Lest you think older people aren’t using …
This post really only needs to be one sentence long:
Make sure you include your URL in all your print media and promotional items.
Three times more people will visit your site if your URL is on your business card, letterhead, direct mail postcards, calendars, magnets, pens, etc.
That pretty much sums it up!
Tags: advertising, seo tips, url
