If you’re an entrepreneur, you most likely had a lemonade stand for at least one summer during your childhood. It may have been your very first business venture, and you probably learned a lot about marketing during that time.
Some things don’t change all that much - are you applying what you learned then to your current business? Below are snippets from a wikiHow article and some suggestions on applying that wisdom to your web site marketing efforts.
Here’s how to do your best in the sometimes highly-competitive lemonade market.
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When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.)
80% of those age 18-34 say web sites are designed for them, but that percentage decreases until only 35% of the 45-54 age segment, and 20% of the 55 and older group, feel sites are designed for people their age. Lest you think older people aren’t using the Internet much, almost 50% of the 55+ users said if they were unable to access the Internet their daily lives would be significantly disrupted.
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If you run a local business, Google’s Local Search may be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting.
Is your business listed in Local Search, and if so, have you set it up correctly for best results?
Local Search Ranking Factors is the result of a study that involved 20 experts. The results are extensive and detailed. The article contains a list of 47 factors you need to consider, including negative factors to be aware of. It also has numerous links to further information and guides for Local Search.
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Today I’m off to Seattle to attend SMX Advanced. This is my first search marketing conference and I’m very excited to be going.
I hope to learn a great deal more about online marketing, link-building techniques, and whatever else I can glean from the gurus that will be there.
I believe there’s a “Don’t tell anyone for 30 days or I’ll have to kill you” pact that’s made at these conferences, but when I can share info that’s not rated Top Secret I will be sure to pass it on to my readers!
Popularity: 25% [?]
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When I first started the Diva, it was because it was a requirement of my new job at Terralever in July ‘07. I had never blogged before, and was terrified of sounding like an idiot in front of a global audience (yeah, like everyone was just waiting to read my blog).
My first posts are pretty dry and stuffy, fact-filled but no personality to them. No one was reading them, either. The turning point for me was joining the Active Rain real estate forum in October ‘07 and setting up a secondary blog there. People on AR are really friendly, not afraid to comment, and not only made me feel welcome but ate up the SEO advice I dished out.
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Today I filled up my little car with gas and it cost $61. Ouch!
There is a silver lining to this dark cloud that online businesses should jump on.
Because of high gas prices, one third of adults in the US are more likely to shop online instead of driving to a physical store.
According to a Harris Interactive study, reasons consumers will be more likely to shop online are:
- High gas prices - 33%
- Free shipping - 57%
- Lower prices - 55%
- Ability to shop anytime - 61%
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