Google, Online Marketing »

Adwords Guide for 1 Penny – Don’t Get Banned

[15 Dec 2009 | 34 Comments | ]

Thousands of Google Adwords clients were banned (for LIFE!) recently for not following the TOS (Terms of Service). Google is not responding to their requests for more information, and there are many frantic advertisers out there right now.
Don’t let this happen to you. I found a guide written by Brittany Lynch, former Google employee, that explains what Google is looking for and how NOT to get banned from Adwords. The best part is it only costs $.01 – for real. I paid my penny and downloaded the guide, and …

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Bing, Google »

Bing and Google Side by Side

[9 Jun 2009 | 62 Comments | ]

I’m sure by now you’ve heard about and tried Bing, Microsoft’s rebranded Live search engine.
I’m not going to rehash all the pros and cons that everyone else has covered by now. I do want to talk about a site I found where you can compare Bing and Google results right next to each other.

It’s cleverly named Bing & Google, and it’s interesting to type in your keywords and compare the two side by side. I liked the results I got for “seo diva” (which btw is not my goal keyword) …

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Google »

Opt Out of Google Behavior Based Advertising

[14 Mar 2009 | 9 Comments | ]

Google is launching a behavioral advertising program, which they call “Internet-based” and others call “interest-based.” The most powerful Internet ad company is expanding its data collection and targeting activities on their users.
I don’t know about you, but when I’m doing an online search for clothing, I don’t want Google to check its secret database file on me and decide to only show me ads for the online clothing stores I visited earlier (what happened to freedom of choice?) or lawnmowers because that’s what I was searching for yesterday.
I want …

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Links »

SEO Link Building Secrets

[24 Dec 2008 | 51 Comments | ]

Link building is tough, unless you have something like a video that has gone viral and brought in a stupendous number of links in a short time.
The rest of us trudge along, building back links slowly and carefully, keeping them natural looking and raising no alarms. You can, of course, get involved in a link farm or a three-way link exchange, or buy a thousand links for $100 from an outsourcing firm, but those typically get found out by Google sooner or later, and then the Google smack-down happens and …

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Google »

Entering the Google Zone

[17 Oct 2008 | 5 Comments | ]

Google bought Feedburner last year, but I was still startled when I went to Feedburner today to check my stats and got a Google login page!
They’ve also changed my account so I have to log in with my Google account instead of my Feedburner account name and password.
I get a creepy 1984 feeling at times like this.
Kind of like how Walmart seems to be taking over the physical plane, Google is gathering up all of cyberspace for its own…
Tags: Feedburner, Google, SEO

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