If you’re an entrepreneur, you most likely had a lemonade stand for at least one summer during your childhood. It may have been your very first business venture, and you probably learned a lot about marketing during that time.
Some things don’t change all that much - are you applying what you learned then to your current business? Below are snippets from a wikiHow article and some suggestions on applying that wisdom to your web site marketing efforts.
Here’s how to do your best in the sometimes highly-competitive lemonade market.
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If you run a local business, Google’s Local Search may be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting.
Is your business listed in Local Search, and if so, have you set it up correctly for best results?
Local Search Ranking Factors is the result of a study that involved 20 experts. The results are extensive and detailed. The article contains a list of 47 factors you need to consider, including negative factors to be aware of. It also has numerous links to further information and guides for Local Search.
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If you’re running a PPC campaign you know how expensive top keywords can get.
Search Marketing Standard’s series on Seven Habits of Highly Successful Search Engine Marketing gives solid and helpful advice on how to spend your online marketing budget wisely.
There are a couple of areas in Part II - Keyword Best Practices - that especially caught my interest.
Create Basic Keywords expands on the 5 types of keyword sets your campaign should encompass:
- Root terms
- Synonyms
- Action Prefixes and Suffixes
- Run-ons and Misspellings
- Plurals (Google only)
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February 5, 2008 – 5:31 pm
Google is leaving that definition up to Aaron Wall. Pretty funny!
From Wiep.net
Popularity: 34% [?]
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December 26, 2007 – 6:37 pm
I confess I read the black hat SEO forums regularly…I learn a lot from them, even though I don’t employ black hat methods. Those guys are the ones who know how to make serious money on the Internet, although it’s high risk, and most of us can’t afford to take those risks. It’s kind of comical, how black hats are portrayed - as though they should go to jail or something. The only laws they are breaking are the “Google” laws.
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November 15, 2007 – 11:05 am
Ranking sites with a full Flash home page is one of the more difficult tasks in search engine optimization. I always try to steer clients away from it, but some insist. The content can be dropped below the fold, but this is not the most elegant method, and often the designer will object.
So what’s an SEO to do?
According to Wysz’s Popular Picks October 4 Google Group discussion on hidden text:
“When trying to figure out if a page may have hidden text that Google would consider malicious, start by thinking about why the guideline was written in the first place. Google wants to see what the user sees.” 
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