You Scratch Mine, I’ll Scratch Yours
Cleverly named, ScratchBack is an interesting concept.
I first noticed the ScratchBack widget on DazzlinDonna’s blog. For $5 you can have a (no follow) ad link on her blog. The ad is placed at the top of the list, and as other advertisers join, the link drops, until it has dropped off the list of 15 ad links. I added the Diva to it (pretty cheap advertising) and will be watching to see if it brings me any traffic.
If you’re in a very niche market this may be a clever and inexpensive way to advertise your products within the niche itself. Go check out the directory and find a blog or two that are in your niche that you can get an inexpensive link on. For the price it’s certainly worth a try. This is a fairly new program, so the directory isn’t filled with a lot of bloggers just yet, but I can see it becoming popular. The links are no-follow, which doesn’t necessarily mean you won’t get any link juice, but do it more for the traffic than any thing else.
If you want a widget for your blog, you can choose a pre-designed widget or customize your own. You can also pre-approve advertisers before they’re added to your widget, or let the system add them automatically. Once you’ve signed up for the widget, you can add your site to the ScratchBack Directory for advertisers to find you.
I added the ScratchBack widget to my blog just for the heck of it, so if you feel like spending 5 bucks you can have a text link on SEO Diva. Just think of the cachet that will bring you!