Is All Your Traffic From Google?

It’s important to know where the traffic to your site or blog comes from. If you don’t know you can’t evaluate what is happening now nor can you plan for future growth.

Blog Traffic Patterns

Analytics pie chart

This pie chart is from SEO Diva’s Google Analytics dashboard, and it tells me where visitors are coming from. I’m very happy with these metrics, because they tell me this blog is not reliant upon search engines alone for traffic.

Direct traffic is just that. The numbers (not shown) are large enough that I know it’s not just me looking at my blog several times a day.smile_wink

Entering the Google Zone

Big Brother Google bought Feedburner last year, but I was still startled when I went to Feedburner today to check my stats and got a Google login page!

They’ve also changed my account so I have to log in with my Google account instead of my Feedburner account name and password.

I get a creepy 1984 feeling at times like this.

Kind of like how Walmart seems to be taking over the physical plane, Google is gathering up all of cyberspace for its own…

Popularity: 43% [?]


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Paid Link Marketing - Gasp!

Paid links? I can't believe it! I know some of you swoon in shock at the idea of the Diva endorsing paid links - a Google mortal sin. I’ve intentionally avoided any mention of paid links for over a year. But I’m about to open the door - so get out the smelling salts.

Just about everybody buys links. Honest.

If you can afford to be “pure” and “holistic” (actual words used in conversation at a conference lunch table) in your link building, hurrah for you, but most web site businesses can’t afford to be so pure.


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Making an Irresistibly Delicious Video

imageThe thought of creating a video for Internet distribution is pretty intimidating to me, though some people whip out the web or video cam at the drop of a hat.

I’m impressed with those who come up with brilliant ideas, like the sticky-notes video (see it below) or the social networking video by Common Craft - whose videos are all made by drawing on and moving papers around on a table. No face-time involved.

I really wish that had been my idea!

Wordle - Useful and Way Too Much Fun Tool

I have gone absolutely bonkers over Wordle!

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It’s good tool for a visual look at your keywords, especially if you run it on a single post or web site page. Think you’re hitting your keywords? Run a Wordle and you can visually see exactly what words are actually the most important in your content.

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Thing is, it’s so much fun addictive changing the very cool fonts and design of the results that the usefulness almost goes by the wayside. I’ve decided to share my discovery so you can drive yourself nuts, too.

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When Your Blog is Getting Scraped

scraper It’s upsetting to discover that nefarious individuals have scraped your RSS feed to make money off your hard work.

Many bloggers are also concerned that it will affect their rankings in the search engines. However, according to Google, they are quite good at identifying original content, and the result is no negative effects for the originating site.

According to Google:

Generally, we can differentiate between two major scenarios for issues related to duplicate content:

-  Within-your-domain-duplicate-content, i.e. identical content which (often unintentionally) appears in more than one place on your site

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