Microsoft just doesn’t get it. What company that gets millions of visitors a day updates their site in the middle of a Monday? Like today: Okay, trying to return didn’t work, so I was cooperative and clicked on the link to tell them I was still waiting. This is the page that it took me [...]

If your local business is not found on the first page of the Google Local listings (the ones with the map to the left and the A-H listings beside it, you are missing out on a huge amount of business! Searchers tend to think that these are “Google approved” businesses and will usually click one [...]

I have this nice little website about books that is just taking off like a rocket. So I decided to get more involved in Twitter than my usual wont. I followed a bunch of people that are relevant and got 12 followers back. Since it’s “important” to have lots of followers, I found a list [...]

If you’ve been wondering how effective Social Media is in your marketing campaigns, the chart below may help you determine which objectives are most effectively achieved. It makes sense that the highest objectives achieved are to increase brand or product awareness and reputation, but I find it interesting that “increased sales revenue” sits at the [...]