Every once in a while I like to revisit the issue that although Baby Boomers have the most disposable income, only 10% of marketing efforts are targeted to that demographic. Perhaps it’s because I’m a Baby Boomer. A lot of online marketers are totally missing a huge segment of potential customers. Keep in mind this group [...]

Although Google says you don’t have to have a dedicated IP address, I recently had a wake-up call when I read an article that pointed out that most top ranking sites on Google have a dedicated IP address. I had been lulled by the Goog’s assurances that they were not needed if the shared [...]

Many writers think that by using complex terms and complicated language web site content will seem more knowledgeable and sophisticated. Nothing could be further from the truth. Internet users want to quickly scan and understand what you have to say…if they have to interpret your words, they won’t bother, they’ll just move on. Don’t Make Me [...]

In order to advise a client on their web site SEO, one of my first steps is more intuitive than scientific - I take a look at the site and determine how the average visitor will react, and whether or not it will work as a sales vehicle. Beyond amateur design, lack of keywords, poor [...]

Hi, my name is Kay and I am a flake. There, I said it. My inspiration is the blog article I just read by Sonia Simone, The Complete Flake’s Guide to Getting Things Done. Yes, she wrote it last year, but I only just read it, and it spoke to me! So I say “Thank you [...]