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If you’re running a PPC campaign you know how expensive top keywords can get.
Search Marketing Standard’s series on Seven Habits of Highly Successful Search Engine Marketing gives solid and helpful advice on how to spend your online marketing budget wisely.
There are a couple of areas in Part II - Keyword Best Practices - that especially caught my interest.
Create Basic Keywords expands on the 5 types of keyword sets your campaign should encompass:
- Root terms
- Synonyms
- Action Prefixes and Suffixes
- Run-ons and Misspellings
- Plurals (Google only)
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Tags: Google,
keywords,
pay per click,
ppc,
search marketing,
SEM
Heather Hopkins, VP of Research Hitwise, reports that Google users are the most likely to have spent more than $500 online. The largest Google users were:
Affluent Suburbia: The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything that life has to offer.
Upscale America: College-educated couples and families living in the metropolitan sprawl earning upscale incomes providing them with large homes and very comfortable and active lifestyles.
Small-town Contentment: Middle-aged, upper-middle-class families living in small towns and satellite cities with moderate educations employed in white-collar, blue-collar and service professions.
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A new site I discovered, Scribd, is a “document sharing community” where you can:
- Upload and share your documents.
- Find interesting documents by category, by topic group, by searching, or by just browsing our library.
The interface is nice, and it’s easy to upload a document and add a description and tags. Most document file formats are accepted, including images and video, as well as the following:
- Adobe PDF (.pdf)
- Adobe PostScript (.ps)
- Microsoft Word (.doc)
- Microsoft PowerPoint (.ppt, .pps)
- Microsoft Excel (.xls)
- OpenOffice Text Document (.odt, .sxw)
- OpenOffice Presentation Document (.odp, .sxi)
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Tags: links,
syndication,
traffic
Today I’m off to Seattle to attend SMX Advanced. This is my first search marketing conference and I’m very excited to be going.
I hope to learn a great deal more about online marketing, link-building techniques, and whatever else I can glean from the gurus that will be there.
I believe there’s a “Don’t tell anyone for 30 days or I’ll have to kill you” pact that’s made at these conferences, but when I can share info that’s not rated Top Secret I will be sure to pass it on to my readers!
Popularity: 25% [?]
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Tags: search marketing,
seo,
smx advanced
This post really only needs to be one sentence long:
Make sure you include your URL in all your print media and promotional items.
Three times more people will visit your site if your URL is on your business card, letterhead, direct mail postcards, calendars, magnets, pens, etc.
That pretty much sums it up!
Popularity: 22% [?]
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Tags: advertising,
seo tips,
url
Many bloggers and web site owners assiduously build links back to their sites, using the name of the site as the text and the home page as the link.
Unfortunately, by doing so they have wasted, or at the very least, watered down, a lot of time and effort. This type of link building looks unnatural to Google, and you don’t get the backlink juice you’re working for.
When you build your backlinks, it’s important to use a variety of keywords rather than your site name. Use your top tier keywords, but also throw in second tier and long tail keywords as well as a "click here" too.
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