Articles in the Online Marketing Category
Online Marketing »
The new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in effect. There’s been a lot of hype going on about it, but really it’s just truth in advertising.
Online Marketing »
We all need to develop new ways to advertise our businesses and get new customers, especially in the current tough economy. The term “think outside the box” has been around forever, but exactly how do you do it?
Today I came across a poll that asked which you put on on a sandwich first, the peanut butter or the jelly. My first thought was “Peanut butter, of course!” But wait…how many people actually put the jelly on first? As it turns out, just over 1%.
Those are people operating “outside the …
Online Marketing »
The SEO Diva blog is packing up and moving to a new location!
As soon as the new furniture is placed just so and the boxes unpacked, the welcome mat will be set out and visitors to the blog will be redirected to the new address.
This is an exciting time for me. Effective August 1st I will give up the agency life and begin life as Buzz Marketing Pros, my new online marketing and SEO business venture.
Please stop by, browse around, and if you decide you can use my services, …
Baby Boomers, Online Marketing »
Every once in a while I like to revisit the issue that although Baby Boomers have the most disposable income, only 10% of marketing efforts are targeted to that demographic. Perhaps it’s because I’m a Baby Boomer.
A lot of online marketers are totally missing a huge segment of potential customers. Keep in mind this group has $2.3 trillion in disposable income and in 2004, people aged 50 and older spent an average of 47.6 percent of their family’s budget on “nonessentials” (Bureau of Labor). These numbers are staggering for online …
