Articles in the Keywords Category
Marketing Sherpa just released this chart on the marketing effectiveness a various SEO efforts. Although their reports are written for B2B, we can use the same information for Business to Consumer (B2C).
Some of the results are a little surprising – let’s take a look at what is perceived vs the reality of SEO.
Keyword research forms the basis of ALL your SEO.
Think about itâ€¦you use your keywords in every aspect of online marketing. This makes keyword research extraordinarily important!
There are a lot of keyword tools on the market, or you can simply use the Google Keyword Tool like millions of other people.
Which means youâ€™ll be using the same keywords to rank your site as millions of other people. That makes competition pretty rough.
Many webmasters have seen a huge drop in traffic from Google, up to 90% in fact, for keyword phrases that are three or more keywords long (long tail keywords). This has been the result of Googleâ€™s latest ranking algorithm update, called Mayday. This was not an attempt to remove spammers – among the affected websites was a 13 year old site with a Google PageRank of 7 and 400,000 backlinks. Not to mention one of my sites that was roaring along (to my excitement) until the update.
Apparently this is …