Articles in the Keywords Category
Blogs, Keywords, Links »
Marketing Sherpa just released this chart on the marketing effectiveness a various SEO efforts. Although their reports are written for B2B, we can use the same information for Business to Consumer (B2C).
Some of the results are a little surprising – let’s take a look at what is perceived vs the reality of SEO.
Keywords, Tools »
Keyword research forms the basis of ALL your SEO.
Think about it…you use your keywords in every aspect of online marketing. This makes keyword research extraordinarily important!
There are a lot of keyword tools on the market, or you can simply use the Google Keyword Tool like millions of other people.
Which means you’ll be using the same keywords to rank your site as millions of other people. That makes competition pretty rough.
Content, Google, Keywords »
Many webmasters have seen a huge drop in traffic from Google, up to 90% in fact, for keyword phrases that are three or more keywords long (long tail keywords). This has been the result of Google’s latest ranking algorithm update, called Mayday. This was not an attempt to remove spammers – among the affected websites was a 13 year old site with a Google PageRank of 7 and 400,000 backlinks. Not to mention one of my sites that was roaring along (to my excitement) until the update.
Apparently this is …








