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Google Users Spend the Most

16 June 2008 8 Comments

hitwise graphHeather Hopkins, VP of Research Hitwise, reports that Google users are the most likely to have spent more than $500 online. The largest Google users were:

Affluent Suburbia: The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything that life has to offer.
Upscale America: College-educated couples and families living in the metropolitan sprawl earning upscale incomes providing them with large homes and very comfortable and active lifestyles.
Small-town Contentment: Middle-aged, upper-middle-class families living in small towns and satellite cities with moderate educations employed in white-collar, blue-collar and service professions.

All the more reason to carefully optimize your site to rank well in Google’s search results.

  • http://www.neworleanscondos.net Eric- New Orleans Co

    This is a logical statement and deduction. I get a lot of second home people who find me on google. Many people will use yahoo as an e-mail address but search google. The simple fact is that google delivers a better search for what people are looking for. Yahoo wants the ads ect and has not kept up with the latest sites.

    I have seen real estate sites on page one of yahoo where the site is unchanged 4 years later. Offers no info.

  • http://internetgratis.dagdigdug.com internet gratis

    the truth is, google search is more effctive than yahoo CMIIW

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  • http://webmasters-tips.blogspot.com Michael

    It is good to rank well in Google especially if you run webmaster related site. Webmaster related website has no chance to get good search engine traffic without that because such websites are usualy visited by experienced users which know that google offers the best relevance.

    I have 2 websites – one webmaster related and one entertainment site. Both of them have similar rank in google, yahoo and msn. The first one gets 99 % of traffic from google but the second one only about 75 %.

  • http://seowebtips.com/ SEO tips

    Well, I’m really not surprised by this. MSN and Yahoo have failed miserably to compete with the Google. Their search engines just don’t deliver so relevant and precise results.

  • http://www.stair-lift-review.com Stair lift

    All my traffic comes from Google so who cares about Yahoo and others. With no more doubts, Google is the best.

  • http://www.dermal.de Tom

    Michael, I am agreed with you regarding webmaster niche. Generic traffic for my sites is very low and i have referenced traffic but i still do a lot of stuff to rank well in Google.

  • http://www.violinmoni.com Violin

    I think MSN is too behind in this race. On another blog I have read an amazing word and i,e “Goohoo”. Perhaps to be very soon, we are going to have a more interactive sites owned by Google and Yahoo. I think Yahoo’s percentage of usage is not bad and they can bring a better web altogether.