Free Stuff is Good for Business
FREE is a hugely popular search term. When you offer something free on your web site or blog, you will definitely see an increase in traffic if you optimize for it and get the word out via social networking.
Market research has shown that while sales pull in customers, over the long term companies are better off giving something away instead offering a discounted price. Obviously no one can do this all the time, but offering freebies once in awhile is a smart move.
The reason this works so well is because once customers see an item marked down, they remember the lower price and watch for it to return, and may also discount the quality of the product in their minds.
Like the toy surprise inside a box of Cracker Jack, free stuff enhances the value of a product. When you buy something, if there’s a free sample attached, it seems more attractive. (Surely I’m not the only one that looks behind the front row to find the “extra value” package!)
Take advantage of this mindset by offering something free on your site or with your product/service. One thing customers will definitely be looking for this holiday season is free shipping, so if you can afford to offer it you’ll likely get more orders.