If you’ve been wondering how effective Social Media is in your marketing campaigns, the chart below may help you determine which objectives are most effectively achieved. It makes sense that the highest objectives achieved are to increase brand or product awareness and reputation, but I find it interesting that “increased sales revenue” sits at the bottom [...]

This is my new personal profile on Flavors.me. The photo is from my personal collection, and I had a lot of fun setting up this splash page to suit my personality. Flavors gives you the opportunity to combine the various aspects of your online presence on one public-facing page. The interface is drag-and-drop, and it’s [...]

Do you know how to get extra SEO juice when you sign up for Knol, Squidoo, Zimbio, and other content syndication sites, or create a social media persona? If you use your usual email, your real name, or even your online nickname when you sign up, you are missing out on some serious SEO benefits. For [...]

A new site I discovered, Scribd, is a “document sharing community” where you can: Upload and share your documents. Find interesting documents by category, by topic group, by searching, or by just browsing our library. The interface is nice, and it’s easy to upload a document and add a description and tags. Most document file formats are accepted, [...]

Jeff Quipp from Search Engine People has a great post on 50+ Sites to Help You Bury Negative Posts About You or Your Company. What if you don’t have any negative publicity, but you’re also not showing up for positive results? Use his tactics for online reputation management to enhance yours. Go down the list [...]