SEO Tips and Tricks - Online Marketing Strategy

To make your business website as effective as it can be, it should have landing pages specific to what a prospective customer is looking for.

Running a Pay-per-Click (PPC) campaign can become quite expensive, and it’s very important that you monitor the results carefully to make sure you’re maximizing  your ROI (return on investment).
I don’t pretend to know enough about PPC to give much (if any) advice, but Amy Konefal has written a terrific article on how to improve your PPC campaign: SEM for ROI – Top 10 SEM Checklist.
There’s quite a lot of valuable advice in her article, with screenshots that make each item on the checklist easier to understand.
#1
Download a Search Query …

If you’re running a PPC campaign you know how expensive top keywords can get.
Search Marketing Standard’s series on Seven Habits of Highly Successful Search Engine Marketing gives solid and helpful advice on how to spend your online marketing budget wisely.
There are a couple of areas in Part II – Keyword Best Practices – that especially caught my interest.
Create Basic Keywords expands on the 5 types of keyword sets your campaign should encompass:

Root terms
Synonyms
Action Prefixes and Suffixes
Run-ons and Misspellings
Plurals (Google only)

By carefully developing, assessing, and using these 5 types, you will …