Category Archives: Online Marketing

You Scratch Mine, I’ll Scratch Yours

Cleverly named, ScratchBack is an interesting concept. I first noticed the ScratchBack widget on DazzlinDonna’s blog. For $5 you can have a (no follow) ad link on her blog. The ad is placed at the top of the list, and as other advertisers join, the link drops, until it has dropped off the list of 15 [...]

Web Transparency and Audience Engagement

A simple explanation of web transparency is that it embraces open communication and empowers all users with a voice on the Internet. Transparency does not exist as one-way communication but includes everyday participation by all parties. Sharing information online has become the norm - witness personal blogs and Twitter. Young people have grown up with this [...]
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Link Directory Discounts

Here are a couple of discount deals from two very good paid link directories: Aviva Directory is having a 3rd birthday special, and is offering $20 off all new submissions. Enter the following coupon code when you’re submitting your site: birthday3. This offer expires on March 31, 2008. Business.MassiveLinks.com is offering a 50% discount through April 30, [...]

Use Social Networks to Promote Your RSS Feed

I discovered great a blog post on RSS from WordPress Web 2.0 Spot-Er, and found the bottom half of the post to be of greatest interest to me. Be sure to check out the blog for the entire post and more info, but below are excerpts of how to bring a steady flow of traffic [...]
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