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Category Archives: Online Marketing
Marketing Your Lemonade Stand Online
July 2, 2008 – 11:42 am
If you’re an entrepreneur, you most likely had a lemonade stand for at least one summer during your childhood. It may have been your very first business venture, and you probably learned a lot about marketing during that time.
Some things don’t change all that much - are you applying what you learned then to [...]
Gaping Hole in Online Marketing to Baby Boomers
June 19, 2008 – 6:38 am
When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.)
80% of those age 18-34 say web sites are designed for them, [...]
SMX Advanced - Here I Come!
June 2, 2008 – 9:10 am
Today I’m off to Seattle to attend SMX Advanced. This is my first search marketing conference and I’m very excited to be going.
I hope to learn a great deal more about online marketing, link-building techniques, and whatever else I can glean from the gurus that will be there.
I believe there’s a “Don’t tell anyone for [...]
Silver Lining to High Gas Prices
May 27, 2008 – 4:45 pm
Today I filled up my little car with gas and it cost $61. Ouch!
There is a silver lining to this dark cloud that online businesses should jump on.
Because of high gas prices, one third of adults in the US are more likely to shop online instead of driving to a physical store.
According to a [...]
Get Positive Search Results for Your Business
May 15, 2008 – 10:06 am
Jeff Quipp from Search Engine People has a great post on 50+ Sites to Help You Bury Negative Posts About You or Your Company.
What if you don’t have any negative publicity, but you’re also not showing up for positive results? Use his tactics for online reputation management to enhance yours.
Go down the list [...]
You Scratch Mine, I’ll Scratch Yours
April 23, 2008 – 12:49 pm
Cleverly named, ScratchBack is an interesting concept.
I first noticed the ScratchBack widget on DazzlinDonna’s blog. For $5 you can have a (no follow) ad link on her blog. The ad is placed at the top of the list, and as other advertisers join, the link drops, until it has dropped off the list of 15 [...]


