SEO Tips - Online Marketing - Social Media Strategy from SEO Diva

Are you frustrated with sales on your website? Most people don’t realize that almost a quarter of the sales in the cycle take 12 months or longer.

If you ever had doubts about the effectiveness of SEO, this chart should set them at rest. SEO has proven to be an effective tool in achieving a number of important marketing objectives, making it a universally-beneficial marketing tactic for a wide variety of organizations, regardless of their objectives.

The number one tactic for online success is making sure your site is search engine optimized – after all, what’s the point in being online if no one can find you? To this end, there are a number of items to tick off your checklist. Make sure your site is regularly updated with new, relevant, original content that’s useful to your visitors – search engines are becoming increasingly sophisticated and able to recognize sites that are static or cheat with ‘copied and pasted’ content…

If you’ve been wondering how effective Social Media is in your marketing campaigns, the chart below may help you determine which objectives are most effectively achieved.
It makes sense that the highest objectives achieved are to increase brand or product awareness and reputation, but I find it interesting that “increased sales revenue” sits at the bottom of the chart.

How do you know if your web site is doing well for a large number of keywords, both top tier and long tail?
How do you quantify the results of the huge amount of effort you’ve put forth?
You gone to a lot of hard work to include quality content, optimize the site for both visitors and search engines, develop a quantity of good quality links to it, and have made every effort to make it a respected site in the eyes of the search engines, especially Google.
Has all your work paid …