If you’ve been wondering how effective Social Media is in your marketing campaigns, the chart below may help you determine which objectives are most effectively achieved. It makes sense that the highest objectives achieved are to increase brand or product awareness and reputation, but I find it interesting that “increased sales revenue” sits at the bottom [...]

How do you know if your web site is doing well for a large number of keywords, both top tier and long tail? How do you quantify the results of the huge amount of effort you’ve put forth? You gone to a lot of hard work to include quality content, optimize the site for both visitors and [...]

A lot of people don’t understand DMCA, the US Copyrights Law that provides protections against, and criminalizes the use of other people or businesses intellectual rights. No one wants to lose a website due to copyright infringement, but Mark over at The Niche Store Builder had that very thing happen. If you are using a [...]

Thousands of Google Adwords clients were banned (for LIFE!) recently for not following the TOS (Terms of Service). Google is not responding to their requests for more information, and there are many frantic advertisers out there right now. Don’t let this happen to you. I found a guide written by Brittany Lynch, former Google employee, [...]

The new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in effect. There’s been a lot of hype going on about it, but really it’s just truth in advertising.