Articles in the Links Category
Links »
Most web site owners struggle to find ways to increase the number of their inbound links.
Hosted web content (aka pre-sell pages) is a linking opportunity that many people are not aware of.
What is Hosted Web Content?
Hosted web content is a page on another web site that includes links back to your web site. In some cases, this will consist of a page of content within the site with links to deep pages of your site. Sometimes it’s a review of your site with a link back.
The difficult part is …
Links »
Link building is tough, unless you have something like a video that has gone viral and brought in a stupendous number of links in a short time.
The rest of us trudge along, building back links slowly and carefully, keeping them natural looking and raising no alarms. You can, of course, get involved in a link farm or a three-way link exchange, or buy a thousand links for $100 from an outsourcing firm, but those typically get found out by Google sooner or later, and then the Google smack-down happens and …
Directories, Links »
Inbound link building strategy calls for a variety of types of links for best results. Directories are not the ultimate in back links, but you should have at least a few directory links.
The big directories, like Yahoo, Business.com, and even BOTW, are pretty expensive for most of us. Check out Search Engine People’s Top 25 Most Powerful Web Directories List that features sites that are cheaper but still pack a punch when it comes to your site’s search engine rankings.
Links »
When you perform keyword research and start building inbound links to your site, your goal is to boost your site in the SERPs (Search Engine Results Pages). Easily obtained links don’t pass on much Google juice, for the most part.
Debra Mastaler writes about performing market research prior to inbound link building in her article Get in Touch With Your Inner Link Self:
…your keyword lists don’t tell you about people’s loyalties or personal preferences which is what you need to know before engaging in the more promotional link building.
Her article may …
Links »
I know some of you swoon in shock at the idea of the Diva endorsing paid links – a Google mortal sin. I’ve intentionally avoided any mention of paid links for over a year. But I’m about to open the door – so get out the smelling salts.
Just about everybody buys links. Honest.
If you can afford to be “pure” and “holistic” (actual words used in conversation at a conference lunch table) in your link building, hurrah for you, but most web site businesses can’t afford to be so pure.
It …
