Press releases have been used for decades by the public relations industry to make announcements and acquire media attention for their clients. Today, press releases have begun to be used in other ways, including as part of online marketing efforts. Below are some tips to help you optimize and write effective press releases for [...]

Most web site owners struggle to find ways to increase the number of their inbound links. Hosted web content (aka pre-sell pages) is a linking opportunity that many people are not aware of. What is Hosted Web Content? Hosted web content is a page on another web site that includes links back to your web site. In [...]

Link building is tough, unless you have something like a video that has gone viral and brought in a stupendous number of links in a short time. The rest of us trudge along, building back links slowly and carefully, keeping them natural looking and raising no alarms. You can, of course, get involved in a link [...]

Inbound link building strategy calls for a variety of types of links for best results. Directories are not the ultimate in back links, but you should have at least a few directory links. The big directories, like Yahoo, Business.com, and even BOTW, are pretty expensive for most of us. Check out Search Engine People’s Top [...]

When you perform keyword research and start building inbound links to your site, your goal is to boost your site in the SERPs (Search Engine Results Pages).  Easily obtained links don’t pass on much Google juice, for the most part. Debra Mastaler writes about performing market research prior to inbound link building in her article Get [...]