Your website is not about toads - does Google know that? Suppose your website is about selling shoes. If your site is linked by other websites that link to your website and other websites that are about frogs and toads then Google might think that your website is related to frogs and toads. So what can you do about that?

Thank goodness it was only temporary! Google got so many complaints, and probably confused a lot of people, so they want back to their plain white page.  

Many webmasters have seen a huge drop in traffic from Google, up to 90% in fact, for keyword phrases that are three or more keywords long (long tail keywords). This has been the result of Google’s latest ranking algorithm update, called Mayday. This was not an attempt to remove spammers – among the affected websites [...]

If your local business is not found on the first page of the Google Local listings (the ones with the map to the left and the A-H listings beside it, you are missing out on a huge amount of business! Searchers tend to think that these are “Google approved” businesses and will usually click one [...]

An update on my made-up word ‘Galiwumpus’ now shows 9 listings within 2 weeks. It’s interesting to note that 2 listings are from Twitter, and several others are from groups I belong to, including friend feed. Using a word with no previous listings gives a clear view of what Google grabs and uses.