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Category Archives: Google
Definitive Guide for Ranking on Local Search
June 18, 2008 – 10:43 am
If you run a local business, Google’s Local Search may be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting.
Is your business listed in Local Search, and if so, have you set it up correctly for [...]
Keyword Advice for PPC Marketing
June 17, 2008 – 10:44 am
If you’re running a PPC campaign you know how expensive top keywords can get.
Search Marketing Standard’s series on Seven Habits of Highly Successful Search Engine Marketing gives solid and helpful advice on how to spend your online marketing budget wisely.
There are a couple of areas in Part II - Keyword Best Practices - that especially [...]
Google Users Spend the Most
June 16, 2008 – 2:51 pm
Heather Hopkins, VP of Research Hitwise, reports that Google users are the most likely to have spent more than $500 online. The largest Google users were:
Affluent Suburbia: The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything that life has to offer.
Upscale America: College-educated couples and families living in [...]
Get Positive Search Results for Your Business
May 15, 2008 – 10:06 am
Jeff Quipp from Search Engine People has a great post on 50+ Sites to Help You Bury Negative Posts About You or Your Company.
What if you don’t have any negative publicity, but you’re also not showing up for positive results? Use his tactics for online reputation management to enhance yours.
Go down the list [...]
Google Adds a New Twist to Search
May 9, 2008 – 11:01 am
Google has been testing a new search algorithm, where searches with This Type of Capitalization, THIS TYPE OF CAPITALIZATION, and no capitalization return different results.
I’ve been testing it, and with some searches I get the same results, but with other I get vastly different results. Try it out for yourself and see what happens.
For the [...]
Google’s Privacy Policy Requirement
April 8, 2008 – 11:53 am
If you run Google AdSense ads on your blog or web site, you need to be aware that on March 3rd, Google made a change in their Google AdSense webmaster terms, requiring all publishers to have a Privacy Policy on web sites that display AdSense ads.
In Section 1
You must have and abide by an appropriate [...]


