Category Archives: Design

Gaping Hole in Online Marketing to Baby Boomers

When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.) 80% of those age 18-34 say web sites are designed for them, [...]

The Flash vs SEO Conundrum

Ranking sites with a full Flash home page is one of the more difficult tasks in search engine optimization. I always try to steer clients away from it, but some insist. The content can be dropped below the fold, but this is not the most elegant method, and often the designer will object. So what’s an [...]

Search Engine Friendly Web Design

The way you design your site will affect your search engine rankings. You want to make it as search-friendly as possible in every way. 1. The quality of your site counts. If your site is to customers in your category, search engines want to rank you highly. 2. Search Engines are computer programs. If your website is laid out [...]
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top | Original design by John Oxton | Illustration by Denis Radenkovic | This design is released under a Creative Commons licence