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Joel Comm has dropped his price on Adsense Secrets 4.0, and it's worth every penny of $9.95! I kept interrupting my reading to dash over to my Adsense account to make changes.
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Category Archives: Content
Gaping Hole in Online Marketing to Baby Boomers
June 19, 2008 – 6:38 am
When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.)
80% of those age 18-34 say web sites are designed for them, [...]
The Difference Between Pages and Posts
May 20, 2008 – 3:42 pm
When should you write a post, when should it be a page, and what’s the difference, anyway?
Posts are frequent entries, tend to be shorter, and contain information that is immediate. If you’re a real estate agent, your posts may revolve around homes you just listed; a decorator would write posts on the the most chic, [...]
Go Long-Tail Go!
February 1, 2008 – 4:24 pm
Stats from the horse’s mouth:
The average Google query now consists of 4 words
14% of Google click come from paid search - 86% from organic
25% of Google’s user queries are unique*
(Reported by Beu Blog)
Hmmm, gives long-tail keywords new value.
How do you optimize for long tail?
Content. This may seem counter to my previous posts, but it’s [...]
Content Dethroned
January 30, 2008 – 10:16 am
Is Content really King?
No.
Content is important - you bet it is! I always advise clients to have plenty of keyword-rich content on their sites, especially the home page. You must take care of the on-site basics - titles, meta tags, content, H1 tags, alt tags, properly named URLs and graphics, footer links, deep page [...]
Fun Blog Widget
January 21, 2008 – 2:57 pm
The Blog Readability Test is a pretty fun widget. My goal on my web sites/blogs is to have them read at about the Junior High level. I’ll be changing the content on the one that got a Genius rating, I can tell you that!
One caveat - if you want to display it on your [...]
The Flash vs SEO Conundrum
November 15, 2007 – 11:05 am
Ranking sites with a full Flash home page is one of the more difficult tasks in search engine optimization. I always try to steer clients away from it, but some insist. The content can be dropped below the fold, but this is not the most elegant method, and often the designer will object.
So what’s an [...]
