Every once in a while I like to revisit the issue that although Baby Boomers have the most disposable income, only 10% of marketing efforts are targeted to that demographic. Perhaps it’s because I’m a Baby Boomer. A lot of online marketers are totally missing a huge segment of potential customers. Keep in mind this [...]

Almost 30% of active Internet users are baby boomers – that’s 55.6 million people 55 and older. These are the people with discretionary income who shopping for second homes, cruises, new cars, and other goodies most families with kids at home can’t afford. Now let’s look at the holiday shopping season. eMarketer estimates a 10% [...]

When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.) 80% of those age 18-34 say web sites are designed for [...]