SEO Tips and Tricks - Online Marketing Strategy

Every once in a while I like to revisit the issue that although Baby Boomers have the most disposable income, only 10% of marketing efforts are targeted to that demographic. Perhaps it’s because I’m a Baby Boomer.
A lot of online marketers are totally missing a huge segment of potential customers. Keep in mind this group has $2.3 trillion in disposable income and in 2004, people aged 50 and older spent an average of 47.6 percent of their family’s budget on “nonessentials” (Bureau of Labor). These numbers are staggering for online …

Almost 30% of active Internet users are baby boomers – that’s 55.6 million people 55 and older. These are the people with discretionary income who shopping for second homes, cruises, new cars, and other goodies most families with kids at home can’t afford.

Now let’s look at the holiday shopping season. eMarketer estimates a 10% increase in online holiday sales – $32 billion. Shoppers will be purchasing from the Internet to save gas money and to take advantage of free shipping offers.

Lots of Spending Money
If you’re selling products online, remember those …

When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.)
80% of those age 18-34 say web sites are designed for them, but that percentage decreases until only 35% of the 45-54 age segment, and 20% of the 55 and older group, feel sites are designed for people their age. Lest you think older people aren’t using …