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Alt Tags »

[16 Aug 2007 | 2 Comments | ]

To make your site accessible to visually impaired people using text readers you must use alt tags. Search engine spiders don’t see images, but they do read alt tags, which means they can also be very helpful in the optimization of your site.
The danger in using them is taking it to excess and spamming. This is called “keyword stuffing” and can make your rankings sink like a stone.
How do you balance making your site Web Accessibility Initiative (WAI) compliant, use the alt tags to your advantage, and avoid creating spam?
Solutions:

Your …