If you’ve been wondering how effective Social Media is in your marketing campaigns, the chart below may help you determine which objectives are most effectively achieved. It makes sense that the highest objectives achieved are to increase brand or product awareness and reputation, but I find it interesting that “increased sales revenue” sits at the bottom [...]

How do you know if your web site is doing well for a large number of keywords, both top tier and long tail? How do you quantify the results of the huge amount of effort you’ve put forth? You gone to a lot of hard work to include quality content, optimize the site for both visitors and [...]

This is my new personal profile on Flavors.me. The photo is from my personal collection, and I had a lot of fun setting up this splash page to suit my personality. Flavors gives you the opportunity to combine the various aspects of your online presence on one public-facing page. The interface is drag-and-drop, and it’s [...]

An update on my made-up word ‘Galiwumpus’ now shows 9 listings within 2 weeks. It’s interesting to note that 2 listings are from Twitter, and several others are from groups I belong to, including friend feed. Using a word with no previous listings gives a clear view of what Google grabs and uses.

Wow, here’s a nice Valentine deal for you! Best of the Web (BOTW) is one of the top directories I encourage my clients to register with, right up there with the Yahoo Directory and Business.com. If you have a local business, it’s a good idea to register in their BOTW Local listings. Best of the Web [...]