Author Archives: SEO Diva

Marketing Your Lemonade Stand Online

If you’re an entrepreneur, you most likely had a lemonade stand for at least one summer during your childhood. It may have been your very first business venture, and you probably learned a lot about marketing during that time. Some things don’t change all that much - are you applying what you learned then to [...]
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Best of the Web (BOTW) Discount Code for July 2008

Here’s a hot hot deal for a really hot day - 110 degrees where I live! You can save 20% on all new submissions in Best of the Web Directory (one of my favorites) and BOTW Blog Directory. The promo code may be used multiple times for multiple products and services throughout the month of July [...]
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Keyword Research for the Lazy

Looking for an easy way to do keyword research -  find popular niche keywords, get an accurate number of keyword searches, and get an instant analysis? GTrends SE is a terrific tool that costs a mere $27 and does all this and more. Some of the features you’ll love with this software: Instantly know which keywords are [...]
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Gaping Hole in Online Marketing to Baby Boomers

When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 45 and older, take a look at the following statistics from a recent Burst Media survey. (Stats are rounded.) 80% of those age 18-34 say web sites are designed for them, [...]
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Definitive Guide for Ranking on Local Search

If you run a local business, Google’s Local Search may be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting. Is your business listed in Local Search, and if so, have you set it up correctly for [...]
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Keyword Advice for PPC Marketing

If you’re running a PPC campaign you know how expensive top keywords can get. Search Marketing Standard’s series on Seven Habits of Highly Successful Search Engine Marketing gives solid and helpful advice on how to spend your online marketing budget wisely. There are a couple of areas in Part II - Keyword Best Practices - that especially [...]
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