Author Archives: SEO Diva

Keyword Advice for PPC Marketing

If you’re running a PPC campaign you know how expensive top keywords can get. Search Marketing Standard’s series on Seven Habits of Highly Successful Search Engine Marketing gives solid and helpful advice on how to spend your online marketing budget wisely. There are a couple of areas in Part II - Keyword Best Practices - that especially [...]

Google Users Spend the Most

Heather Hopkins, VP of Research Hitwise, reports that Google users are the most likely to have spent more than $500 online. The largest Google users were: Affluent Suburbia: The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything that life has to offer. Upscale America: College-educated couples and families living in [...]

Share Your Documents - Get Links and Traffic

A new site I discovered, Scribd, is a “document sharing community” where you can: Upload and share your documents. Find interesting documents by category, by topic group, by searching, or by just browsing our library. The interface is nice, and it’s easy to upload a document and add a description and tags. Most document file formats are accepted, [...]

SMX Advanced - Here I Come!

Today I’m off to Seattle to attend SMX Advanced. This is my first search marketing conference and I’m very excited to be going. I hope to learn a great deal more about online marketing, link-building techniques, and whatever else I can glean from the gurus that will be there. I believe there’s a “Don’t tell anyone for [...]

Remember to Include Your URL

This post really only needs to be one sentence long: Make sure you include your URL in all your print media and promotional items. Three times more people will visit your site if your URL is on your business card, letterhead, direct mail postcards, calendars, magnets, pens, etc. That pretty much sums it up! Popularity: 22% [?] Permanent link to [...]

Don’t Waste Your Links

Many bloggers and web site owners assiduously build links back to their sites, using the name of the site as the text and the home page as the link. Unfortunately, by doing so they have wasted, or at the very least, watered down, a lot of time and effort. This type of link building looks [...]
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