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5 Steps That Will Make Your Site Immune to Algorithm Changes

1 March 2011 64 Comments

imageAre you alarmed about the recent Google algorithm changes?

Here’s the deal in a nutshell – follow the rules and you won’t have to worry about algorithm changes and updates. 99% of the time they only affect websites that are trying to get rankings by cheating in one way or another, or that are so poorly designed and optimized that they seem spammy to search engines.

It pays to do things the right way. Follow these 5 steps and you won’t have to worry about changing algorithms:

  1. Build a site that is valuable for visitors
    Check your navigation, content, photos, forms and landing pages
  2. Ensure that your code is search engine friendly
    Review your titles, descriptions, content, alt tags and contextual links
  3. Make it easy for visitors to convert
    Make certain your phone number is easy to find, contact form works, your shopping cart works smoothly to completion, your download links aren’t broken
  4. Build links the right way
    Write meaningful articles that are interesting to read and add value, then syndicate them for keyword links as well as encouraging potential customers to visitor your site
  5. Post to your blog on a regular basis
    Keep it fresh and interesting with valuable information for the reader, and avoid sales pitches

This can be a considerable amount of work, but if you’re serious about your business you’ll do it. If you’re not SEO savvy, hire someone who is. You want a website that is the best it can be – ranking well in search engines and converting visitors to sales.

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    • Thomasefee

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    • Thomasefee

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    I practically and did. When has started to optimize pages, PR hasn’t changed yet.

    • Anonymous

      @Vladimir – don’t worry about PR. Watch keyword rankings and your Google analytics.

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      They could, but I’m not advocating black hat links.

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    I agree with this article – this is how websites should be built. A site should essentially hold valuable and useful content for the end user. The concept’s a no brainer – content content content. As long as you are maintaining headlines that are appropriate to your topic you should be good. Make sure your code is clean and you continuously update.

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    Those building backlings are still valuable if with this new  Google algorithm change? which should part should i focus more? on the making more backlings or the content and interface of my site?

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    • Anonymous

       I get traffic to my sites every month from my Ezine articles, so yes, they are still valuable. Make sure your content is good, your site is fast, and it’s optimized before you worry too much about backlinks. You can submit some articles to Ezine while you’re working on your site.

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