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What Does Google Think Your Website is About?

13 July 2010 38 Comments

How to tell Google that your website is not about toads

You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads.

clip_image001What does Google think?

If Google puts your website in the wrong category, it will be very difficult to get high rankings for your keywords.

How to find out what Google thinks about your website

To find out what Google thinks about your website, perform a “similar” search for your domain. Enter the following in Google’s search box:

related:www.domain.com/ ~domain.com

Replace domain.com with your own domain name and make sure that there is no spacer after the colon. On the result page, Google will show you websites that it finds related to your site.

If the websites on the search result page are related to your website then everything is okay. If the websites are about totally different topics, then you have a problem and Google probably won’t display your website in the search results for the right keywords.

Why does Google put your website in the wrong category?

Suppose your website is about selling shoes. If your site is linked to by other websites that are about frogs and toads then Google might think that your website is related to frogs and toads.

It’s important that the other links on the web page that links to you are related to your site. If you’re listed in the “Shoes” category of an Internet directory then all web sites in the same category are usually also about shoes.

When search engines look at this page and check the links to other sites they will think that your web site is related to shoes. That means that it will be much easier to get high rankings for search terms that are about shoes.

Is your website in the right co-citation category?

The other websites to which your link partners link influence the ranking of your website on Google.

Here’s an example: web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don’t link to each other, Google thinks that A, B, C and D are related to each other because the same web sites link to them:

image

If A, B, C and D are all linked from 1, 2, 3 and 4 they might be related to one another, even though they don’t directly link to each other.

If A, B, C and D are all linked by many other web sites, they have a strong relationship. The more web sites they are linked by, the stronger the relationship.

If you are the owner of website A, you should make sure that web sites B, C and D are related to your site.

What does this mean for your website?

When you build links, make sure that the page that links to your site also contains other links that are related to your website topic. The more pages of the other site are about your topic, the better.

If the link to your website is in a good neighborhood then it will be much easier to get high rankings for your keywords.

The backlink tools in IBP will help you to get more related backlinks to your website. Related backlinks and optimized web page content will bring your website on Google’s first result page.

This article is reprinted with permission: copyright Axandra.com – Web site promotion software

38 Comments »

  • Web Developer said:

    I think that Google is too strict with websites, sometimes, and it doesn’t like pages with small number of links, for example. But my website is too young and has not so much links. So, i suffer from Google’s restrictions.

  • plastica said:

    Always be careful to enlist your site for links.Because of right category site will appear soon in searcher under particular keyword.

  • Tweets that mention What Does Google Think Your Website is About? | SEO Blog -- Topsy.com said:

    [...] This post was mentioned on Twitter by Hannes Krueger and Aakanksha. Aakanksha said: What Does Google Think Your Website is About? http://bit.ly/9n122q #seo [...]

  • Susan said:

    By using these techniques suggested by you I’ve found out that Google correctly understands what by site is about and everything is OK now. This kind of checking raised my mood. thank you!

  • Segalanyainfo said:

    Maybe google thinks I’m less attractive.hahahha
    Segalanyainfo´s last blog ..Notebook Buffer ReviewMy ComLuv Profile

  • Symfony said:

    This scheme “If A, B, C and D are all linked from 1, 2, 3 and 4 they might be related to one another, even though they don’t directly link to each other.” remembers the scheme of link wheel, to my mind, and as I know Google doesn’t allow to use link wheel in online practice.

  • Colleen said:

    “How to find out what Google thinks about your website…”

    One way we determine what Google is thinking about us is using the Keyword Adword tool, but only filling in the blank for ‘website’ The return are all the keyphrases Google thinks our site is all about.

    I tried your query and I was not surprised to see all my cometitors! :)
    Colleen´s last blog ..Funny Faces, Cool DadsMy ComLuv Profile

  • about toads said:

    Hey Google,
    My website IS about toads! Well, sort of… :)
    hi Kay, great point about using the “related” command to see what sites Google thinks are similar to your own site. One thing though is that your site needs to have been around a little while for google to figure that out.
    And I agree it’s good to get “related” links. I’m just tickled pink that this posts mentions TOADS. :D
    Steve, bartender at the Thursty Toad

  • Joseph Bushnell said:

    Wow great article, thanks for the tips. I’m off to go find out what google thinks mine is about lol

    Joey
    Internet Marketing Mentor

  • Jabber Server said:

    Its really nice idea to find that in which category Google has putted your site. Just get the similar search and you can know about your website category which Google thought.

  • Seo Diva (author) said:

    Lol, Steve that is funny. You make a good point – it does take awhile for Google to figure out a website. Good keyword links help.

  • Seo Diva (author) said:

    I’ve done that before too Colleen, but I like this method better to check.

  • Candida Pugliesi said:

    I suffer form the same issue. Maybe in a few months I’ll give this a shot and see if I can get any results returned.

  • Logo Design Company said:

    Good check to see what all sites Google thinks are related to my own site using the “related” command. What I think people should learn from the above article is that they should be too careful while building links for their sites. It is probably these external links that might make or break the site’s ranking in Google’s search results.Thanks so much for the information.

  • novoline said:

    Your post is very good, most of the time when I visit blogs they are complete crap and the articles are written purely for search engine traffic.

  • Sarah said:

    I don’t like the ability of Google to paste together pages with similar contents – even if contents is different by its sense but texts are similar these pages are not counted. Why is it so?

  • Hostgator Review said:

    Thanks for this great post! I’m rather interested in internet marketing so it was helpful to me.

  • Internet Business said:

    Mine looks pretty good. I’m not sure Google bases this solely from inbound links to a site. I’m sure they use content as well. My link building does not concentrate on just sites with content like my site and my related sites seems OK. Thanks for a good thought provoking post!
    Internet Business´s last blog ..Facebook Fan Pages and Static FBML Part 3- iFrames!My ComLuv Profile

  • Betty Walker said:

    These are some nice steps that I had never even thought of until now. Soemthing to remember for anyone starting up a website, since if you’re say selling beauty products, you dont’ want ot linked to toads. :)

  • polywood said:

    Right category mean to make introduction of your site to all those site that lies in that category.It mean that your site becomes member of that sites.

  • rosetta stone said:

    it’s glad that I read your post today. it let me know that I’ve done something useless…Coz I link too many website which are off-topic to my site. I now start getting some ideas about how to SEO my website. again, thank you for your post.
    rosetta stone´s last blog ..Rosetta Stone Version 3 Chinese Mandarin- Level 1-2 &amp 3My ComLuv Profile

  • TSM Sales Training said:

    As a sales training company it’s important for us to stay ahead of the curve. Extremely informative, for both newbies and advanced marketers. Great article.

  • Womens Clothing said:

    Great article, slow progress is slow process, thanks to google

    <a href="http://www.dressrail.com/maxi-dresses-41/"

  • designer replica handbags said:

    Such a really good discussion you all have happening. I like the mix of good and correct information together with a few intellectual thoughts. It really is wonderful to be able to finally come across excellent articles where I think I could believe in the text as well as respect the individuals that publish it. With all the web waste nowadays I always value finding some real voices online. Thank you for posting and continue the good work, please!!

  • mincir said:

    This post shows that exact category posting provides facility of interlinking the sites.
    mincir´s last blog ..Maigrir en Santé !My ComLuv Profile

  • Sally said:

    To my mind Google is the cleverest search engine machine, which is able to understand the topic of the website. What concerning duplicate contents, Google does the right way in order to prevent websites owners from doing this because duplicate contents just clutters up the Internet.

  • ielts said:

    I think that interlinking of websites by the Google is just like our relation in the society. I mean when a person is married to any member of another family, he is automatically become member of other family’s all relatives.

  • quality article directory said:

    Making use of article directories is an excellent way to get exposure. I realize that article writing is tiring, it is worth every bit of time in which you spend working.

  • Weight Loss Tip said:

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  • harly said:

    Nice post.what see Google in your website like.Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

  • Afam Orji said:

    As someone posted. Google seems to be the smartest of all search engines. They want you to earn whatever you get from them.

  • Paris Accommodation said:

    As above posted, I feel that the interlinking of websites seems to same as the relationship of human in society. It’s good to know what Google think our website is about. Great sharing. I will check how our website is. Thank you.
    Paris Accommodation´s last blog ..Paris Apartment in Le Marais – Georges PompidouMy ComLuv Profile

  • Summer Jobs said:

    Great job on the blog, it looks great. I am going to bookmark it and will make sure to visit weekly

  • Rengøringstips said:

    Good advice. Have you got some advice on how to find relevant backlinks?
    Rengøringstips´s last blog ..Rengøring af ovn Hvordan man rengøre en ovnMy ComLuv Profile

  • tiffany onlineshop said:

    Thanks for your posting, i am just a newbie in the internet business, need to learn a lot from the gurus

  • sam said:

    It is indeed true that if we want to improve the rankings of our site we have to know the SEO techniques. The internet marketer in timeshare relief
    really did their best to master the SEO strategies. I am sure this site can help them WHAT GOOGLE THINKS ABOUT OUR WEBSITE.
    kevin handler´s last blog ..The Attorney General of Maryland Gives Timeshare AdviceMy ComLuv Profile

  • xander said:

    I will check it out.
    If my website is about toad or not to google.

    thanks for this info.
    really helps me for the one are beginner
    xander´s last blog ..Nokia X6My ComLuv Profile

  • Ghazi Hasan said:

    Nice sharing , I have bookmark it its very helpful. Thanks for sharing.
    Ghazi Hasan´s last blog ..Microworkers – earn money by completing offersMy ComLuv Profile

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