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SEO: How Effective Is It?

29 June 2010 49 Comments

If you ever had doubts about the effectiveness of SEO, this chart should set them at rest.

I’m wondering how SEO didn’t increase traffic for 39% of the websites. Poor quality of optimization would mean a lower amount of traffic, but even so…

Very Effective SEO Objectives by Primary Market

SEO Effectiveness

SEO has proven to be an effective tool in achieving a number of important marketing objectives, making it a universally-beneficial marketing tactic for a wide variety of organizations, regardless of their objectives.

As you can see, increased website traffic is rated as the most effective objective for SEO and increased brand or product awareness is also rated extremely well. However, increased website traffic and awareness are soft metrics that lead to an improvement in bottom-line metrics such as increased online and offline sales revenue.

We feel the effectiveness of SEO in these bottom-line metrics is undervalued because of difficulties in achieving closed-loop tracking from website traffic source to online or offline sales revenue, or low efficiencies of conversion optimization of websites.

B2C organizations are the most likely to perceive SEO as an effective tactic in achieving an increase in lead generation and online sales revenue. This is an indication that these types of organizations are more efficient in closed-loop tracking from website visitor source to leads and online sales revenue generated.

49 Comments »

  • Tweets that mention Effectiveness of SEO - More Traffic / Brand Awareness / Leads | SEO Blog -- Topsy.com said:

    [...] This post was mentioned on Twitter by Aakanksha, SEO – Social Media. SEO – Social Media said: SEO is Very Effective: If you ever had doubts about the effectiveness of SEO, this chart should set them at rest. … http://bit.ly/caqgLG [...]

  • Urmi said:

    Thanks a lot for the survey.I was only aware of the B2B part before coming across this post.The given parameters enable us,i.e the readers to get a better understanding of the subject in discussion and the factors that are taken into consideration for SEO survey.I really understood the concepts well and for that i am really thankful to this post.Would like to receive more such interesting posts on SEO.

  • Los Angeles motorcycle dealer said:

    SEO is really effective if used properly.

  • Steve said:

    hi Kay,
    If your seo isn’t increasing your traffic, then it’s not real seo! My guess is that the 39% that didn’t see an increase in traffic weren’t doing “real” seo.
    Steve
    Steve´s last blog ..What Are Memorable Trade Show Displays My ComLuv Profile

  • Seo Diva (author) said:

    Yes, that’s pretty much my thought too. There’s a lot of “SEO” out there that’s not the real thing.

  • dave said:

    SEO is extremely important. I think that it’s quite obvious that if you increase your traffic by ranking better on your keywords you will also increase your leads and/or sales.
    dave´s last blog ..Email marketing is a specialisation My ComLuv Profile

  • Diana said:

    Oh, yes, SEO is truly effective and desirable form all points of view, but it is so timespending!

  • Kate said:

    In my practice SEO is the main source of promotion and marketing, and such means as branding and advertisements are just additional.

  • Wholesale electronic cigarettes said:

    I’m a seo analyst and fully agree with your points. SEO is extremely important. I think that it’s quite obvious that if you increase your traffic by ranking better on your keywords you will also increase your leads and sales. Your perspective is very excellent. Thanks for put on view this valuable information. I have the benefit of stay.

  • Mckinley hill said:

    SEO is repetitive work that is punctuated by the occasional serious research. Perfect for me.
    Mckinley hill´s last blog ..Office Space Solutions Seat Rentals and Seat Leasing in Makati and Manila- PhilippinesMy ComLuv Profile

  • Sally said:

    I can’t see such point as online advertising in this list – I think it is not less affective than SEO is.

  • data recovery software said:

    Most effective and updated SEO techniques excellent information and very useful! Search marketers regard SEO as very effective in increasing website traffic.

  • paintballing in newcastle said:

    I really understood the concepts well and for that i am really thankful to this post.Would like to receive more such interesting posts on SEO..

  • Discount eyeglasses said:

    I think Link building is a very economic & proper way for generate massive traffic on any website & it is very necessary that link building is perform very well.

  • yanmar heat exchanger said:

    Hello,
    SEO is really effective and desirable form all points of view, if you used proper techniques and follow the rules.

  • medical toruism said:

    I have learn more than enough from this post.thanks for sharing such a nice post

  • anchorage movers said:

    There is definitely value in SEO and it’s nice to have the research to back up that claim.

  • Joel from hgh said:

    Yes. only thing is it is tedious. But SEO is indeed a helpful, especially compared to PPC and other form of adverting. Another good thing is, People trust organically ranked sites more than those placed in sidebar. Trust factor is also important as far as conversion is concerned.

  • Security Cameras said:

    We all know that Twitter links are NoFollow and that until recently most SEOs have agreed that Twitter activity wasn’ta ranking factor.

  • NY business postcard printing said:

    Hello ,
    SEO is extremely important part of any website if you want to get benefit from your site your side should be well optimized in terms of seo and after that it will definitely work.I am also a seo analyst and fully agree with your points.

  • Web Design Company said:

    Yap SEO is very important but we can not ignore PPC. PPC is the only way to generate reasonalbe amount of traffic at initial stages of any project and this traffic is also beneficial to rank up in SERP.
    Web Design Company´s last blog ..12 Magnificent Freeware Tools for Graphic DesignersMy ComLuv Profile

  • Web Developer said:

    I think that off-page SEO is more effective than on-page SEO, because it is able to inform the Internet sources as well as your target audience about your website.

  • leather armchair said:

    For me personally, I can’t get SEO to improve my business. It seems that whatever I do, there is no increase in traffic. I find that unless you are on the 1st page, you get pretty much nothing.

  • Payday Loans said:

    I have learn enough from this post. SEO has been very known today. This is very helpful and remarkably outstanding in terms of sites optimization. I believe that link building as far as SEO is concerned, is very economical and very powerful to generate massive traffic on any sites and of course it is very imperative and essential that this link building must be performed and done well. SEO is effective since then.

  • Interior landscaping said:

    hello,
    i am totally agree with you that seo is really effective and it will definitely give Benefit to your website if you use it on proper and systematic manner.

  • Unfiled Tax Returns said:

    I agree with off-page being more important than on-page. I’ve found sites/pages that rank on page 1 for terms that are not even ON their pages or in their HTML.

  • Free download software said:

    Yes. only thing is it is tedious. But SEO is indeed a helpful, especially compared to PPC and other form of adverting. Another good thing is, People trust organically ranked sites more than those placed in sidebar. Trust factor is also important as far as conversion is concerned.
    Free download software´s last blog ..Free Download Ulead Video Studio Plus 11 – With KeygenMy ComLuv Profile

  • Calgary Accounting Course said:

    SEO is proven to be effective especially when you want to drive traffic or get a better ranking. SEO is essential in plugging and marketing. However, it can also be time consuming and there are a lot of SEO techniques and strategies which you really have to focus on and understand.

  • Tirupati Hotels said:

    If we used in proper way SEO is very very effective than all other. I learned more new thing about this post. Thanks for sharing nice information with us. Awesome post.

  • landscape design pa said:

    Thanks for the great post about seo techniques. waiting for the next post in future.
    landscape design pa´s last blog ..HEATMy ComLuv Profile

  • madden 11 said:

    Seo Techinques are really helpful in increasing a business, it places our site between the competitor & make enable to compete them with great tricks.

  • SEO reviews said:

    After you have found appropriate keywords for your website, it is essential that you conduct further research into your competitors who are also attempting to rank for those terms. Often you will see that others have created complete websites to reach the top of searches for larger, broader terms. However, what you should be looking for – especially at the start – is a term that provides sufficient traffic and has a website article at the top or internal page. What this means is that for the majority of the time, you will have a great opportunity to rank your website higher in the search engines than the article or internal page ranking at the top for that term.

  • polywood said:

    Sometimes I think that a good SEO also presents the flavor of SEM in his work. As website is accelerated towards the first page for first position, traffic on the site is increased.Articles are often written for optimization and these articles also have obscure features of SEM.

    By doing good SEO work ,80% is also covered.

  • hollanda sohbet said:

    Thanks For Posted .. Nice sites
    hollanda sohbet´s last blog ..Hep seni sevdimMy ComLuv Profile

  • free online kids games said:

    Very detailed statistics. I have known that SEO is very important but I didn’t realize what a difference it could make.

  • money making ideas said:

    This article is absolutely right. SEO has become the backbone of any rising and green business

  • Edmonton Real Estate said:

    SEO is really effective. Most SEO clients can prove that. There are so many ways on how to do SEO, but you have to be aware of what you are doing. SEO is a time consuming type of job. But the results can be seen after a week. SEO is tested and proven already. Anyway thanks for your post.

  • rosetta stone said:

    okay, any details about how to do SEO? step by step??
    rosetta stone´s last blog ..Rosetta Stone Version 3 Chinese Mandarin- Level 1-2 &amp 3My ComLuv Profile

  • dinar iraqi said:

    I can’t observe such tip as online marketing in this list – I think it is not less emotional than SEO.
    Iraqi Dinar

  • SEO Outsourcing Services said:

    A pure and fair SEO never let your business to fall even if the whole world is in recession.. really this is very informative post. you really have put great efforts and your precious time.. thanks

  • Seo Diva (author) said:

    Check out http://www.SEOPowerTeam.com. Step-by-step instructions on SEO and link building at a reasonable price.

  • michael jordan shoes said:

    what you said is so perfect,and give me great help,thank you very much
    I have known that SEO is very important but I didn’t realize what a difference it could make.

  • Phil said:

    Great article. you will have a great opportunity to rank your website. A good SEO also presents the flavor of SEM in his work.

  • Kenneth Holland said:

    Always keep in mind that link building will be the cornerstone to good rankings for the forseeable future.
    Kenneth Holland´s last blog ..Straight from the Google horses mouthMy ComLuv Profile

  • New Cars said:

    I agree with you, SEO is the best way to increasing traffic and business.

  • Susan said:

    So, as I can understand, traffic generation is the main task of SEO, isn’t it?

  • harly said:

    Nice post.Once in place, a properly designed and optimised site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.SEO can increase the number of visitors who are actively searching for your service or product.

  • Jantzen said:

    Search engine optimization is a fantastic tool to drive and increase traffic to your website. And blogs are really effective in getting your market’s attention. People just need to pay attention in their web content.
    Jantzen´s last blog ..BPO Philippines- Indispensable Business Process Outsourcing HubMy ComLuv Profile

  • sam said:

    SEO IS VERY EFFECTIVE IF WE USED IT PROPERLY. HELP IN OPTIMIZING THE WEBSITE AS WELL AS IMPROVING THE PAGE RANKING OF THE WEBSITE..IF TRAFFIC INCREASES THERE WILL BE MORE PROFIT TO THE WEBSITE HOLDER…THIS ARTICLE IS ABSOLUTELY RIGHT. SEO HAS BECOME THE BACKBONE OF ANY RISING AND GREEN BUSINESS.THANKS FOR SHARING..