Use Article Syndication for Higher Search Rankings
You may already be aware that article marketing is a great way to increase traffic to your web site, but did you know that article syndication can boost your search engine rankings?
They give you highly relevant keyword links back to your site, and often rank in the SERPs on their own merits.
Benefits of Article Marketing
First, articles allow you to provide valuable information to potential customers and clients, including why they need your product or services. But because the information is presented in an informative way, readers are more receptive.
Articles can also help establish your credibility in the field on which you are writing while providing valuable links back to your web site.
What is Article Syndication?
The idea of syndication has been around for decades in traditional publishing. Take a look at your local newspaper, for example, and you’ll find articles written that will have appeared in newspapers all over the country simultaneously. This provides the author with greater exposure and a much easier distribution method.
With online article syndication, the idea is very similar. You submit your article to sites like EzineArticles.com, or you can use services that will distribute your article to a variety of different sources, along with your resource box, which contains keyword links back to your site.
The article appears in these other online publications or directories, where you’ll have greater exposure to a wider audience. Web publishers may decide to use your article on their site for added content; they are required to include your resource paragraph with the article.
When you’re choosing a service to use, make sure you carefully read all of their rules and requirements. Some will allow you to submit your article via multiple services; others will not.
Formatting Your Syndicated Article
Before you can put any article up for syndication, you need to keep a few formatting guidelines in mind.
- Your article should be a minimum of 250 words. Mine typically range from about 500 to 800.
- Decide on your keywords. You don’t want to overdo it but do place your keywords in the first paragraph, last paragraph, and a couple of times in the body.
- Determine which internal pages you want to link to on your web site. You don’t put links within the body of the article, but instead place two or three keyword links in the resource box, which will help you get traffic back to your site as well as count as highly relevant inbound links.
- You’ll need to prepare a summary of your article. Summaries are commonly required by the directories and publishers working with the syndication services.
- Don’t leave off your reprint rights information from any of your articles if you use a service to syndicate them. Like your resource box, this should be fairly standard on all of the articles you write. The rights should specify that the content can be used in its entirety for free but only if accompanied by the resource box and used unaltered.
Make Your Article Valuable
One of my main complaints when reading articles submitted for syndication is that often there’s no truly valuable information in them. Instead, they’re strung-together paragraphs containing generic information of no real interest.
When looking for content to add to a web site, it’s great to find a well written, informative piece that my site visitors will enjoy reading and will be able to take away something of value. Those are the articles that get syndicated throughout the webosphere and achieve their own search rank.
Tags: content, inbound links, keywords, search engine ranking, search engine rankings, SEO, syndication, traffic
I have never attempted to syndicate articles. I have read a lot about, but I have never really gotten into article writing. Is EzineArticles.com the best resource to submit articles too?
Ryan Martins last blog post..Bellingham Washington Foreclosure List
Hi Ryan! Some of the best are EzineArticles.com, ArticleDashboard.com, and GoArticles.com.
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Which are the other sites which offer Article Syndication? How do they work?
John Samuels last blog post..Twimailer: For a better Twitter Notification
It’s a good way to provide link back to our site but writing an article takes time! I’m wondering do you only write 1 article and distribute it out or you have multiple article for multiple site?
I didn’t really know much about article marketing. Thanks for sharing! It really seems awesome and easy. I would love to try it out.
I love article marketing. It is one of the best techniques I know of to get links to your site. I use it quite a bit and intend to use it even more in the future.
Nice post!
Georges last blog post..Choosing Keywords for Link Building – Wise Way to Do That
thanks for giving the so details about the article writing which is great resource of the links.
This is defintely a very powerful method to boost our search rankings.
Something we need to include in our daily “To do” list.
If you can write one 300-500 words article per day,…..you will have amazing results!
Regards,
Alex Kei
Negocios Rentables
Thanks for the post. Nice pic, I like it. I love article marketing. It is one of the best techniques I know of to get links to your site. this is definitely a very powerful method to boost our search rankings………….
Nice post……..
If you submit unique content to different article directories,
it does help in terms of seo, it worked for me.
Ghaz
Really this is great idea for boost ranking in google search engine,
Very well said about article marketing. Every says article submission and its marketing is very important. But there are very less who explain how it is important. Good one.
I have never attempted to syndicate articles. I have read a lot about, but I have never really gotten into article writing. Is EzineArticles.com the best resource to submit articles too?
Thank you very much for posting this! I had heard about article posting but didn’t understand it or know where to begin. I think I’ll have to give it a try. I really appreciate posts like yours which don’t just say “what to do”, but also include the “how to do.”
Flooring informations last blog post..The basics to buy carpet
well another good post. Article marketing is very good to get your name and content out there just dont post the articles over and over though.
Great tip. I did not know very much about this but it makes sense.
AndyIs last blog post..Northwood Hills Condos – Grand Rapids Condos
wow. Great idea. Article posting will now be popular. not only that you generate linkbacks using it but it will be informative too. looking forward for your next post.
Agree that article is the best way to promote your website.No only does it create better impression, you can also create links to your sites through it.
Yes, I have heard about the benefits of article syndication numerous times but never submitted my articles, despite of the fact that I have written quite a few good articles. The reason for this is that I believe content on a website is its asset and a very valuable asset(here I am talking about good articles), so why give such valuable asset away and that too without a price?
I believe in getting back-links through other methods and keeping my content for my site.
Link Directoriess last blog post..Reciprocal Directories
As well as posting to the article sites you mention, such as ezinearticles, I have just started using the syndication services at isnare.com. It is too early to tell if it will be a real success but already I am noticing a small increase in traffic to my websites. It is well worth trying it for yourself.
Once the articles have been submitted to the right sites you will notice that there is an improvement in the quantity and quality of traffic to your website.
write relevant and unique articles and submit them to the several directories; it surely is one of the best ways to drive increased traffic to your website, attain higher ranking in SERP and an assured way to increase online business
ceating unique and quality content and submit it to different article sites helps your site increase traffics.
@indexed results – I’d love to hear how isnare works out for you!
I had heard about article marketing but didn’t know much about it.
Therefore,it was great to read this post.
using article marketing sure is one of the best ways to rise in the search results as they help in increasing your website’s popularity with the dofollow links you’ve used in your article
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