The thought of creating a video for Internet distribution is pretty intimidating to me, though some people whip out the web or video cam at the drop of a hat.
I’m impressed with those who come up with brilliant ideas, like the sticky-notes video (see it below) or the social networking video by Common Craft - whose videos are all made by drawing on and moving papers around on a table. No face-time involved.
I really wish that had been my idea!
So how do you not only come up with innovative ideas, and then make your video interesting enough that people will not only sit and watch it, but buy into your product, service, or offering?
According to an article I found on the Elance Blog, Seven Sweet Steps to Producing Irresistible Video Content:
Your viral video or vblog should be like C-A-N-D-Y. Your audience may have a small tinge of guilt upon consumption, thinking they should be spending their time doing something “more productive.” If created properly, they will still gobble up your scrumpdelicious treats.
After reading the article, 7 sweet treats later you’ll be armed with a yearning for Halloween candy and a some ideas on how to create and present your video.
Although it’s everyone’s dream to have a video go viral and spread like wildfire like the ones we see all over the web, if people watch yours and like it you’ve gained ground.
I’m still trying to come up with my own brilliant idea. 
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8 Comments
This post has left me with 2 long standing thoughts.
1) That I am now consumed by a chocolate craving
2) I REALLY want to make a good video
Nothing like chocolate to get you motivated
Nice post Miss Diva
Thanks Leila! Chocolate motivates me too!
Staples favorite all time customer right there. LOL
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I know exactly how you feel with posting a video being somewhat intimidating. I’ve also played with the idea of using video to better explain some of the things I’m trying to get across. Just like speaking in front of a group, the more you do it the easier it probably gets.
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Gotta love chocolate! I have been trying to come up with a buzz worthy video for my ad company for some time now. Just never know where to start. Thanks for the post
@Dennis - it does give one pause - how much does that many sticky notes cost, after all?
@Gerald - coming up with the right idea is definitely the hard part!
That’s indeed a darn good question - Costco maybe? LOL
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well nice post food for thought of a video mmmm Yummy!!!