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Definitive Guide for Ranking on Local Search

18 June 2008 8 Comments

Google Local Search Ranking Factors

If you run a local business, Google’s Local Search may be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting.

Is your business listed in Local Search, and if so, have you set it up correctly for best results?

Local Search Ranking Factors is the result of a study that involved 20 experts. The results are extensive and detailed. The article contains a list of 47 factors you need to consider, including negative factors to be aware of. It also has numerous links to further information and guides for Local Search.


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8 Comments »

  • Mike Johnston said:

    Outstanding advice! Thank you for the tip. I’m going to check it out right now.

    # 21 June 2008 at 10:41 am
  • Dennis Edell said:

    Would this be for brick & mortor stores as well?

    # 21 June 2008 at 5:47 pm
  • Earn Blogger said:

    Thanks for sharing the link to that article on local search ranking factors. Indeed a very useful article.

    # 26 June 2008 at 9:50 am
  • SEO Diva (author) said:

    @Mike – you’re welcome!
    @Dennis – yes, definitely.
    @Earn Blogger – you’re welcome :)

    # 2 July 2008 at 11:54 am
  • Drunken Dragon said:

    It’s useless for me because I didn’t live in US

    # 6 July 2008 at 10:16 pm
  • Patricia Beck said:

    I’ve noticed the local searches more and more in recent months. In fact, the local search had my old business address so people have to make sure all of their info is correct. I will have to check out the link you included. Thanks!

    # 22 July 2008 at 10:13 am
  • Cinzia said:

    Thank you for sharing the article on local search. It really helped me understand the process behind it. My colleague at BusinessOnLine, Joy Kim, also has very good advice on how to approach local search on Google. Her first post talks about How to Get Your Business Listed in Local Search Engines and then she also talks about Exploring Google Maps Features for Local Business Listings
    I thought I’ll share her advice too :-)

    Cinzias last blog post..Google Announces New SEO Tool to Stop Duplicate Content Problems!

    # 6 March 2009 at 4:16 pm
  • Business Eastbourne said:

    Thanks a lot for the post, will read about what influences the local search results, I’m on the second result for my local search and I’m not really sure why!

    # 13 May 2009 at 1:57 am