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Some sites will try to use PDFs for crucial information instead of making them web pages. I think this is a bad idea and recommend against it. In fact, being the Diva, I insist they rework them as web pages.
Whitepapers, technical articles and surveys, on the other hand, work well as PDFs. They need to be optimized too, though, to give your web site added value in the SERPs.
The article at Search Marketing by Galen De Young titled What you don’t know about optimizing PDFs can hurt you | 17 Strategies for success is a comprehensive guide to optimizing PDFs for search engines, searchers, and site visitors. Referencing an article on Marketing Sherpa, he goes far beyond it and and covers important factors that were omitted by Marketing Sherpa. Included are helpful screenshots so you can’t go wrong.
Given that SEO works a lot differently when optimizing documents in PDF format, if you have them on your site this is a must read.
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2 Comments
I found your article just in time! I am planning an ebook which will be a how to on pole frame construction.
I didn’t really know anything covered in this article but bookmarked it so maybe I can figure it out later.
Thanks,
@Pole Buildings - as you’re putting your ebook together it’ll start making more sense.