Go Long-Tail Go!
Stats from the horse’s mouth:
- The average Google query now consists of 4 words
- 14% of Google click come from paid search – 86% from organic
- 25% of Google’s user queries are unique*
(Reported by Beu Blog)
Hmmm, gives long-tail keywords new value.
How do you optimize for long tail?
Content. This may seem counter to my previous posts, but it’s not. Content is not the be-all and end-all (i.e. King) of SEO, but it does have an important place in search engine optimization.
It all works together…don’t ignore one facet of optimization for another. Onsite, offsite, off we go…
Written while listening to So What’cha Want by the Beastie Boys. This office rocks!
*Update: Brian from Beu Blog contacted me to let me know about this additional info from Matt Cutts:
…if you had queries from the last month or so, 20-25% of queries the next day would be new/unique. It also depends a little bit about whether you’re defining it only as web queries, or all queries to Google (e.g. blog search, book search, patent search, etc.).”
Thanks for the post, my friend Philipp Lenssen over at Google Blogoscoped pointed out an important issue needing to be made more clear in my original post. So, I just wanted to let you know I’ve posted an update…
Thanks again,
Brian
Thanks for the update, Brian!