SEO Diva

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Google Analytics can give you outstanding information about your web site visitors. It can be very confusing at first; below are the terms that have been defined and a brief definition for each. The entire document is at: WAA Aug 2007 Standards.

• Page: A page is an analyst definable unit of content.
• Page Views: The number of times a page (an analyst-definable unit of content) was viewed.
• Visits/Sessions: A visit is an interaction, by an individual, with a website consisting of one or more requests for an analyst-definable unit of content (i.e. “page view”). If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit session will terminate.
• Unique Visitors: The number of inferred individual people (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period.
• New Visitor: The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period.
• Repeat Visitor: The number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period.
• Return Visitor: The number of Unique Visitors with activity consisting of a Visit to a site during a reporting period and where the Unique Visitor also Visited the site prior to the reporting period.
• Entry Page: The first page of a visit.
• Landing Page: A page intended to identify the beginning of the user experience resulting from a defined marketing effort.
• Exit Page: The last page on a site accessed during a visit, signifying the end of a visit/session.
• Visit Duration: The length of time in a session. Calculation is typically the timestamp of the last activity in the session minus the timestamp of the first activity of the session.
• Referrer: The referrer is the page URL that originally generated the request for the current page view or object.
• Internal Referrer: The internal referrer is a page URL that is internal to the website or a web-property within the website as defined by the user.
• External Referrer: The external referrer is a page URL where the traffic is external or outside of the website or a web-property defined by the user.
• Search Referrer: The search referrer is an internal or external referrer for which the URL has been generated by a search function.
• Visit Referrer: The visit referrer is the first referrer in a session, whether internal, external or null.
• Original Referrer: The original referrer is the first referrer in a visitor’s first session, whether internal, external or null.
• Click-through: Number of times a link was clicked by a visitor.
• Click-through Rate/Ratio: The number of click-throughs for a specific link divided by the number of times that link was viewed.
• Page Views per Visit: The number of page views in a reporting period divided by number of visits in the same reporting period.
• Page Exit Ratio: Number of exits from a page divided by total number of page views of that page.
• Single-Page Visits: Visits that consist of one page regardless of the number of times the page was viewed.
• Single Page View Visits (Bounces): Visits that consist of one page-view.
• Bounce Rate: Single page view visits divided by entry pages.
• Event: Any logged or recorded action that has a specific date and time assigned to it by either the browser or server.
• Conversion: A visitor completing a target action.

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