SEO Tips - Online Marketing - Social Media Strategy from SEO Diva

In addition to a well-optimized site, the key to ranking well is links, but the quality of your links does matter – some can damage your SEO efforts, especially those in a “bad neighborhood.”

Quantity vs Quality Links

Quantity of links undeniably has a huge affect on a web site’s ranking in Google. Hopefully that algorithm will be replaced with one that values quality of links followed by the quantity of those links.

It’s a real challenge for most sites to accumulate enough incoming links to dominate their niche. Strive for high-quality incoming links, built up over time.

Types of Links

• Paid text link ads – controversial, but acceptable as a form of advertising on relevant sites for increased traffic
• Blog reviews – bloggers review your site/product and blog about it – can be very helpful and constitute permanent links
• Business directories – yahoo.com, business.com, et al – great resource but cost money
• Link bait – the preferred way to natural link building, creating something that naturally attracts backlinks to your web site
• Link farms – a group of web sites that all link to every other page in the group – search engines can spot these quickly and belonging to one can harm your rankings
• Reciprocal links – helpful only if the sites linking to one another are relevant
• Site-wide links – won’t help and may harm your site

Guidelines for Good Link Building

• Links are from pages that match your topic
• Links are from trusted sites
• Inbound anchor text varies
• Link building increases gradually over time
• Your site links out to only reputable sites
• Few reciprocal links
• Inbound links go to various pages on your site

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