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10 Tips for Researching a Niche for Your Blog

9 July 2010 33 Comments

Researching a Niche There are many things that you should be looking at when you’re considering the development of a niche blog or website. You should be aware of the level of competition as well as have an interest within the field.

Here are some tips and tools to help you discover your niche. Possible niches can be found by using these websites and tips.

1. Magazines There are at least 2000 magazines which are published for niche enthusiasts. There are also trade publications to read and trade organizations to join. Take the time to browse through the magazines, there is surely something which will capture your interest.

2. Amazon Amazon sells absolutely everything and it offers lists of the hottest sellers. Glance at some of the items for which people are searching. Allow yourself to move from topic to topic, since there are some categories which are not as appealing as others. Write down anything that captures your interest, be it a mandolin or a history book.

3. Technorati See what subjects and topics are being offered at Technorati. This site offers a top 100 blog list which will give you a listing of the most popular blogs in the world. You can find out about the possible competition at Technorati.

4. Ebay Pulse Ebay Pulse gives you listings of the hottest topics based on the number of searches done at the site. The Pulse will show you the most watched items in Ebay’s stores. Delve into the numbers and find a niche.

5. Google Trends Google Trends will show you the most popular searches that people are conducting on Google. By inputting your words, you can get an idea of the way that it has trended over time. Are there certain seasons which others are looking for a specific item? This site will inform you.

6. Google Adwords Using your Google account, you can create a Google Adwords account. Google offers many free tools which can help you ascertain the level of competition that you’re facing and get the number of keywords in the field. You can find out how many searches are done on your favorite topics and get an estimate of how much advertisers pay Google per click. Once you have a list of potential niches, here are some things that you should keep in mind.

7. Start with something you enjoy While you were doing research, was there something which stood out? Pick something which fuels your imagination. You will need to put a lot of work into the blog and it is better to be writing about something exciting. Chances are, you also have ties to the community surrounding your interests.

8. Look for the money Look around for potential affiliate programs associated with your niche. Be aware of the rates that advertisers pay. You want to find a lucrative niche.

9. Know about your audience How passionate are the readers within your niche? Do you notice that they congregate at a certain site or forum? Is there anything that you can add to the conversation? Look for an audience who is passionate about their niche.

10. Find the forums There are forums for nearly every niche, but some are more active than others. Join the group in your niche which has the greatest number of members. You want to have more of an understanding about your potential niche as well as use them for marketing.

Finding a great niche takes research and determination. By using all of the tools at your disposal, you will have your blog set up in no time.

During his time as a staff writer for a well know supplier of ink cartridges, James has focused his work to cover news in the design world and reviews of new releases such as the HP 300XL ink cartridge.

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    Great information and article. I’ll try to use all of your advices. Keep up the excellent work with your blog!

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  • http://povilika-m.ru/ Povilik@

    To register on Technorati, you must have at least 2 links from already registered users. :(

  • http://www.oxagile.com Web Developer

    Of course, it is important to find the right niche for a blog, but it is 10 times more important to write on the topic which is interesting and clear for you, because the blogs with copy/paste and similar contents which was created just for promotion are boring.

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    I think that the crucial aspect of the success of a blog is a unique idea which is interesting to the target audience. If there will be the target audience of a certain blog – there will be the niche for it.

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    Right niche is soul for the promotion of a website

  • http://www.viaden.com Sally

    Thanks for the tips, but I have succeed to find a niche for my source just occasionaly. But I keep your tips into my mind fo the case if some options of my market niche and target audience will change and I’ll need a research.

  • http://www.hgh.info/ Joel from hgh

    James, Spy tools like Spyfu and KeywordsSpy are also another good way to search new niches IMO. Nice list BTW.

  • http://eleganceit.com Diana

    The majority of the tips are familiar to me and i use them successfully in my practice, but the rest are quite new – thanks, i’m looking forward to give them a try.

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  • http://www.envexp.com Susan

    It was very simple for me to find a niche for my blog because i have only one segment of target audience which can be easily reached.

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    Personally, I use micro niche finder and find it excellent for keyword research and niche discovery. However you could also use the adwords tool or market samurai. Ebay pulse is a good tip too.

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    Magazines are the best to discover your niche as you get normally these off line and can fully concentrate on it.

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    These are awesome ideas indeed. As long as one is willing to devote time and hardwork following the suggestions in this post, I can see a successful blog coming up

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    thanks for your tips, its helpful

  • http://quanaoredep.com Tuan

    thanks you for this article!

  • http://www.world-of-zune.com/ Headphone Reviews

    I honestly thought finding my own niche would be easy. What I didn’t realize are the things that I have to put into consideration. Apparently, it all makes sense; if I want to have that spot, then I have to choose wisely. Anyway, I find your post helpful. Newbies surely benefit from it. Thanks.

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    Hello! I have gone through your post. The best way to search accurate niche is to take help from Google. This post is really very helpful for me. The best Tool for this purpose is Google trend that help you to develop or create your blog..

    Thanks for sharing


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  • http://1stgetpregnant.weebly.com/ Andung

    10 tips that very valuable particularly for internet marketer..

  • http://www.regime-maigrir-sante.com mincir

    The all ways related to niche research are applicable and are result of a continuous hard work.It is necessary for ranking of a site to submit your site in concerned niche as it sum total of SEO

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    After reading your post it came to realization there are many things we need to implement in our current seo services. Thanks man this is what we need.

  • http://dannerboots.blogspot.com/ Richard

    Thanks for the tips, but I have succeed to find a niche for my source just occasionaly.

  • http://www.gotronics.com/iphone-repair Iphone Repair

    I don’t believe on niche because I thinks that If someone feels that he should own a blog then he should thinks that his blog will contain almost all the topics and people from all age will feel happy to browse your blog.

  • http://hotbmark.com Ravi bhushan Raiya

    The best way to search accurate niche is to take help from Google. This post is really very helpful for me.

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    Seriously research your niche for a bit before jumping into it. I made a site got it to #1 on google for my keywords but then no one clicked. It was a horrible niche. I would use Google Trends it is the best.

  • http://www.searchengineoptimization.co.uk Bronte

    I think if we leave webmasters, other niche which are popular are health, religion, politics, community, science, online diaries, culture, travel, gossip, and business

    If too fresher to start blog, i will advice to start general categories to get used to blogging concept.

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    Google adwords is the best tool to see the competition in your niche.

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    very nice post… it’s very useful for me who are still beginners. Thanx for share…

  • http://www.fedaidweb.com Jack

    Thanks for the tips. But ultimately you need to do what you like or enjoy.

  • http://uiredesign.com Web Redesign

    Excellent Post… I also find Google Adwords and Google trends as a best tool for research….

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    I think that its very important to chose the niche which theme is more or less familiar to you. Such you’ll be more successive with your blog.

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    Finding a good Niche is important to any blog and is tricky, but your guide has helped me alot. Thanks