SEO Tools - 10 Helpful Search Engine Optimization and Marketing Tools

10 SEO Tools You Should Be Using

20 August 2009 59 Comments

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I use many tools in my business, to track sites, analyze competition, and of course, to determine keywords. Most of the SEO tools I use are freely available online.

Today I came across a helpful listing of some of the best tools available – Search Marketers’ Toolkit – 60 links you need to know by Jeff Woelker.

A few of my favorites are listed below, but really, you should head over to his post for the complete list.

Browser Tools

SEOBook Firefox SEO Plug-in
Great for checking out vital info about sites you’re analyzing
SEO Quake
Powerful addon for Firefox – you’ll get more info than you need about web sites
Site Link Checker
Analyze outbound links and anchor text
Yahoo Link Checker
Review your own or a competitor’s inventory of backlinks
Dave Naylor’s Search Tools
The Keyword Density Tool also shows the server header code geolocation, link ratio, and external follow links

Keyword Research Tools

Google Keyword Tool
My main resource!
Google Insights for Search
This tool helps you find keywords you may not have considered in the first go-round
Google Trends
Find out what people are looking for
Keyword Spy
Paid resource but you can get a some info free

Analytics

Google Analytics
Awesome free service. Don’t let it overwhelm you – spend some time exploring.

Then of course, there’s Bing.

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I use most of what you mentioned, especially Google Analytics and SEOBook firefox tool bar! Not sure about bing.com but there’s some use with there local business like Google’s

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Oh, just ignore the Bing comment I wrote it as a joke…since several recent posts of mine have been bashing Bing.

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hehehe well why bing if you can google it

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I use 8 of those 10 tools and they are great but also don’t forget the nodofollow add on for Firefox.

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Hey thanks Shirt…I didn’t know about that one!

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Thanks for the suggestions, one I have been using for quite some time is SEO Quake for Firefox. I cant get by without it now. Another good Firefox plugin is Quirk Searchstatus.

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…and there’s another new one to me! Thanks for mentioning it

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i din’t know 2 of those links , thanks for them
and shirt ! i should kiss you for mentionning the nodofollow add on , i didn’t know it and was looking for that for a loooooooooooooong time !

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Awesome

http://www.seodiva.net Seo Diva

THanks, Roger, I’m heading over to read yours.
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SEOBook Firefox SEO Plug-in and the Google Keyword Tool are two important tools which I always rely upon. I recommend it to every internet webmaster. You can also try some Link Checkers also.

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I think he had some link checkers listed.

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SEOBook Firefox SEO Plug-in and the Google Keyword Tool those are very important for business.great you have this site.Thank you.
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You should make a separate list of all the FF plugins that are helpful for SEO – there are a tonne out there!

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There are so many! I am writing a blog post (stay tuned) about a handy SEO plugin I just discovered.

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Diva,

Thanks for the reference to Dave Naylor’s search tools. I look forward to taking them for a spin!

Paula

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You’re welcome – I hope you get some good help from them.

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SEO book fireforx pluggin is a very useful one…It helps to check no follow links and show keyword positions in various SE’s. Google keyword finder and Google analytics is also very important..Recently Google launched one pluggin called site speed …Everyone should have a look in to that

Thanks

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I haven’t heard of that one…heading over to check out!

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Hi,
thanks for this post.i was finding seo tools for my website. thanks again. keep it up.
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If you use firefox browser I would highly recommend using the LinkExtend Add-On. Just brillant!
.-= NetEngine Team´s last blog ..Search Engine Optimisation for Drupal =-.

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NetEngine, is it clunky? So many of the safety plugins add so much info that they mess up the user experience.

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SEO Diva, I haven’t had any issues with the add on yet and no it is not clunky. If you tinker around with it you’ll know what I mean. It’s simple, clean and straight to the point. A time saver indeed!
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I was using SEO for Firefox from SEOBook.com and much of them you have chosen the right collection form a list of many. Thanks for sharing and keep posting valuable information.
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i’ve been using SEO book’s tool and its really helpful,also firefox’s nodofollow plugin works really well.

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Nodofollow is helpful…if I’d used that on my site I would have known my category links were not being followed in my header! I like the fact that now I can take a quick look at all my sites and see where I need to add a “no follow” robots tag.

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Hello!
Thanks for SEO Book Firefox, SEO Plug-in, and the Google Keyword Tools. Those are very important for business.Great you have this site and I used most of mentioned, especially Google Analytics and SEOBook Firefox tool bar.
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SEOmoz.org has a bunch of tools (many free, some require a memebership) that are extremely helpful. Be sure to check out their Firefox toolbar; I just started using it, but I love it!

-Ryan

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Yes, SEOmoz has some good tools. I haven’t had the chance to use the paid ones.

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Hello sir,
Thanks for your tips of search engine optimization and marketing tools. It will be very helpful to get the product marketed in the internet i.e. in online. All your tips, seo books, seo plugins for firefox is very helpful.
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a very informative post with a listing of good seo tools.

thankx for the post
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Most of the SEO tools I use are freely available online.

Many SEO tools for free are really excellent. But don’t you think it is worthy to spend bucks for some paid ones? They offer some features that free ones do not.

Awesome free service. Don’t let it overwhelm you – spend some time exploring

I do find Analytics a bit hard to use. Could you provide a tutorial on this? What are other things it offers?
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I do pay for some tools, and they are worth the money, but many free ones are very good and quite helpful.

Good idea, I could write an introduction on using Analytics… Stay tuned!

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Interesting list ..
I may add the keyword tool of Aaron Wall in his seobook site ..
Powered by wordtracker, it gives estimation of Google, Yahoo and MSn daily researches ..

I think it will be great if you add it.

Thanks for the post.

http://www.seodiva.net Seo Diva

HandyHints – It is a good tool, but I find that the Google Adwords Keyword Tool does all I need.

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That’s a pretty comprehensive list. I’ve been meaning to try SEO Quake, thanks for reminding me. I’m a big fan of Firefox add-ons. I’m currently using SEO Book tools, love it.
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Here is a good one for you if you have clients or sites in the US, you know how hard it is to get accurate geo results in the us. This is really good http://www.searchmuffin.com

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Thanks Tully, this is a great tool! I hadn’t hear of it before.

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I am using some seo tools like to seo quake and searchstatus and some plugins to improve the efficiency of our work.Seo Diva if there is some more tools name is included this is very good for all of us.
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I use most of what you mentioned, especially Google Analytics , google Keyword tool and SEOBook firefox tool bar! But Seo Quake and google trends is new for me. Let me try it out for my site . Thanks for this useful tools.
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Nice list. For checking redirects have been correctly configured: http://www.webconfs.com/redirect-check.php

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Thanks! That’s a really helpful tool.

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Hi Rob, yes, I do get some great comments from the Do Follow Plugin. I find it well worth having on my blog. Spam increased to, but the Akismet plugin almost always catches it.
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I am using yahoo site explorer and also included it in one of my SEO scripts. It is a good resource.
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Thanks for making awesome list of tools. I would like to recommend some tools like Show Ip and Firebug are useful tools. I’m using most of the above tools for analysis purpose.

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I use Firebug to find problems. I think one of the tools I mentioned includes the IP address.

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i have used some of them like Google analytics, yahoo link checker etc…atfer reading this i know the other tools… thanx..
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Some great tools here. Can wait to see some results…
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Thanks for sharing the Search Marketers’ Toolkit post. I’ll check it as well as the tools you’ve favorited.
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I am using most of the above tools and i beolive that their are essential SEO specialists!Thank you for sharing your experience and teaching us.Great blog.It is really informative article.
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Thanks for listing your favorites.This was a very useful post indeed.Since i work as an SEO it helped me all the more.Will use it in the future.
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The best seo tool I’m utilizing at the moment is the FireFox seo tool. It really makes my job easier and cuts out alot of time caused by looking through source code.
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In my practice I use Site Link Checker and Yahoo Link Checker. Thanks for the info, I’ll immediately try other tools!
Arsal5i

thanks its really great job
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Nice post found i really interesting keep it up keep continuing
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Nice tools but i must say that as new policies came ahead.Thanks
grid inverters

nice tools …. great job
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All of the tools you mentioned above are very nice and I am sure they would help a lot of new SEOs to understand the world of SEO better. My personal favorite is Google Analytics.