SEO Tips and Tricks - Online Marketing Strategy
Months ago all the posts on SEOdiva disappeared…at least to me (it seemed to still have some readership). It freaked me out at first, since I’ve had this blog since 2008.
However, since my consulting business is keeping me super busy, I decided to let it go. Yesterday I added some side software, and suddenly the Diva is BACK!
Know what? I’m glad. I missed sharing the really good information I learn about SEO. I also missed the communication with readers, some of whom have become personal friends.
I think I needed the …
In this Panda world I’ve been taking courses and doing some serious research and study on how to get/keep top Google rankings.
SEO has changed a lot, although some things never change – good onsite optimization means you don’t have to worry about every little update – your site will be solid.
The Panda update did make everyone step up their game, though…
To make your business website as effective as it can be, it should have landing pages specific to what a prospective customer is looking for.
As the basis of all your SEO, spend the time to analyze keywords to determine which will bring the best traffic to your site.
Content is still king – craft yours so that both visitors and search engines understand what your site is all about.
Inbound links have a lot to do with how well your site ranks on Google. Learn how to get the best, most relevant links.
There is a new bill in Congress called the Stop Online Piracy Act (SOPA) that would rock the Internet – and not in a good way.
The initial intent of the bill sounds okay…stop illegal sharing of music, movies and games. Unfortunately it could also stop the sharing of content on sites like Facebook and Twitter.
On top of that, SOPA makes websites and blogs liable for copyright infringement that occurs among its users.
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Pretty is as pretty does. Some websites are quite beautiful to look at, but because of bloated coding, confused navigation, lack of applied SEO principles, corporate-speak in the content, and so on, they’re not at all pretty to search engines.
WordPress sites do extremely well on the Internet. The coding is minimal, they are easy to optimize and maintain, plugins give them every functionality you could want, and the addition of regular fresh content makes the search engines come back for more.
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Category pages contain highly target keywords, so getting them to rank can mean a big boost in online visitors.
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